Subscription Growth Marketing Manager

Location: London
Start date: Immediate

The role:

As a Subscription Growth Marketing Manager, you will play a pivotal role in building AlphaSights platform subscriptions business by owning all activities that drive top-of-funnel demand for the AlphaNow subscription product. This role is responsible for increasing qualified traffic to the subscription landing page and converting that traffic into trials.
This person will be focused on designing messaging and targeting strategies, running campaigns end-to-end, tracking performance across various channels and personas, and then iterating quickly based on results.
We are looking for individuals who thrive in a fast-paced environment, can handle ambiguity, and have a distinct bias for action.

What you'll do:

Demand Generation & Campaign Execution

• Build segmented messaging based on role, use case, and prior engagement
• Design and execute campaigns targeting prospective subscribers i.e.Former AlphaSights client users, AlphaSights experts
• Identify and test channels that will drive top of funnel traffic i.e. organic search, partnerships, agentic tools for prospecting and inbound qualification

Funnel Optimization

• Continuously test and improve copy and messaging that introduces product to prospective customers as well as subscription landing page messaging and format
• Streamline and automate the user journey from awareness through trial sign-up

Analytics & Reporting

• Own funnel metrics from traffic → trial → subscriber
• Provide clear weekly insights on what's working and where investment should shift
• Inform leadership decisions around channel prioritization and potential spend

Who you are:

• Highly Driven and Proactive: Comfortable being the sole executor in the short to medium term. Have had hands-on experience running lifecycle email, SEO, and demand gen campaigns for ~5 years, preferably in a b2b subscription-based role
• Effective Communicator: Strong copy instincts and customer-centric messaging that resonates with our audiences
• Organized: You are able to manage end-to-end processes effectively, prioritizing your time across multiple workstreams running in parallel
• Outcome-Focused: You are motivated by results and take ownership of moving key business metrics, specifically regarding conversion. Always optimizing for learning velocity, not perfection
• Client-Obsessed: You are fascinated by clients and enjoy listening to and empathizing with users to build a true understanding of their needs