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Technical Sales Manager

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Job Description - Technical Sales Manager

Technical Sales & Demonstration Manager | Agriculture

Location: Lincolnshire, East Midlands 

Role Purpose:

We are seeking an ambitious and technically skilled Specialist Technical Sales Manager to join the UKs leading supplier of agricultural & construction machinery. You will play a critical role in delivering expert sales and technical support for cutting-edge machinery, combining hands-on field knowledge with the latest advancements in Agri-Tech and precision farming across the UK & Ireland.

Salary: Competitive, + Uncapped Commission, Company Car & Fuel Card 

Benefits: 32 days annual leave including bank holidays, workplace pension, employee referral bonus scheme, winter flu jab service, wellbeing focus group, staff discount in country stores, and life assurance cover.

Key Responsibilities:

  • Promote and sell a specialist range of farming machinery and technology.
  • Demonstrate machinery performance in-field and consult customers on advanced systems integration.
  • Provide technical guidance and after-sales support to customers and the wider sales team.
  • Prepare accurate and compelling sales quotations, proposals, and ROI-based presentations.
  • Monitor industry trends and identify new opportunities for innovative Agri-Tech solutions.
  • Attend shows, demonstrations, and training events to stay ahead of market developments.
  • Support service teams with diagnostic feedback and operational insights.
  • Collaborate with suppliers and internal stakeholders to ensure customer satisfaction.
  • Regular travel throughout the UK and Ireland, with occasional international travel.

Essential Skills & Experience:

  • Proven experience in agricultural machinery sales or technical product support, ideally in the vegetable crop sector.
  • Strong mechanical and operational knowledge of vegetable-specific equipment.
  • Familiarity with modern precision farming technologies.
  • Confident in conducting live equipment demonstrations and on-farm consultations.
  • Strong commercial acumen and ability to convert enquiries into closed sales.
  • Excellent interpersonal and communication skills.
  • High attention to detail in preparing quotes and negotiating deals.
  • Self-starter attitude with excellent time management and organisational skills.
  • Ability to work independently and collaboratively in a fast-paced environment.

Additional Information:

  • Start Date: Immediate, subject to notice period
  • Hours: 42.5 hours per week, Monday to Friday (8am to 5:30pm)
  • Contract: Permanent, Full Time
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