Territory Manager

An established international business operating within the licensed consumer products and merchandise sector is looking to appoint a commercially driven Territory Manager – Central & Eastern Europe to support its continued growth across the region

This is an exciting opportunity for an ambitious sales professional with a strong understanding of European retail, experience managing customer relationships and a proven ability to identify and convert new business opportunities.

The successful candidate will be fluent in Polish and English, with demonstrable experience selling to European retail customers. Experience within licensed consumer products, apparel, accessories or a related product category would be highly advantageous.

The Role

Reporting to the Head of European Sales, you will be responsible for implementing the sales strategy across Central and Eastern Europe, building strong relationships with key retail customers and delivering sustainable, profitable growth.

Working closely with internal teams in the UK, you will identify market opportunities, develop customer-specific sales strategies and ensure product ranges and commercial propositions align with the needs of retailers across your territory.

Key Responsibilities

Drive sales performance: Take ownership of territory revenue, margins and profitability, achieving agreed sales targets and commercial objectives.

Build customer relationships: Develop and maintain strong relationships with retail buyers, key decision-makers and existing accounts.

Generate new business: Identify prospective customers, secure new accounts and re-engage dormant business opportunities.

Develop existing accounts: Maximise sales potential through range expansion, cross-selling and the development of long-term customer partnerships.

Implement territory strategy: Create and deliver a structured sales plan to identify growth opportunities, understand market trends and strengthen the business's position across CEE.

Present product ranges: Communicate product offerings and commercial opportunities effectively, demonstrating an understanding of retail trends, customer needs and market positioning.

Collaborate internally: Work cross-functionally with Sales, Design, Marketing, Finance and other relevant departments to deliver effective customer solutions.

Provide market intelligence: Monitor competitor activity, customer feedback, retail trends and emerging opportunities within the region.

Manage the sales pipeline: Maintain accurate CRM records, sales forecasts, account plans and opportunity reporting.

Coordinate local market requirements: Support the adaptation and translation of relevant sales and marketing materials to meet regional customer needs.

Support product compliance: Liaise with internal stakeholders to help ensure applicable product certification and supply-chain documentation requirements are addressed.

Regular travel across Central and Eastern Europe will be required.

Essential Skills and Experience

Fluent Polish and English, with excellent written and verbal communication skills in both languages.

Proven experience in B2B sales to European retail customers.

A track record of developing existing accounts, winning new business and generating revenue growth.

Experience managing customer relationships and negotiating commercial agreements.

Strong commercial awareness, including an understanding of turnover, margins, forecasting and profitability.

Excellent communication, presentation, negotiation and relationship-building skills.

The ability to identify market opportunities and translate them into actionable sales plans.

Strong organisational skills, with the ability to manage your own diary, workload and customer pipeline effectively.

Confidence working with sales data, preparing forecasts and producing accurate management reports.

Good working knowledge of Microsoft Office.

Desirable Experience

Experience within licensed products, consumer merchandise, apparel, accessories or a related product category.

An established network of retail contacts across Central and Eastern Europe.

Experience working with international customers and cross-functional teams.

The Ideal Candidate

You will be self-motivated, commercially astute and resilient, with the drive to take ownership of your territory and deliver measurable results. You will combine a proactive approach to business development with the ability to build lasting customer relationships and identify opportunities for sustainable growth.

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Please be aware the duties listed above are an interpretation of the role and do not form any part of your employment contract. Please ask the interviewer any questions about the role that you wish to clarify.

Tagged Resources Limited acts as an employment agency. We have 25 years of Recruitment and Industry experience, working with Retail and Supply Chain markets and have various positions available. If this vacancy does not suit your experience and you are looking for a suitable role, please look at our website or follow us on social networking sites. All are updated daily
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