TikTok Affiliate Manager

TikTok Affiliate Manager - Global Wellness Brand

Salary - Upto £70k + Benefits

Zachary Daniels are partnered with a rapidly growing consumer wellness brand. Since launching, the business has established itself as one of the fastest-growing challenger brands in its category, achieving significant year-on-year growth and expanding its presence across both direct-to-consumer and retail channels.

The Role:

As a TikTok Affiliate Manager, you'll be responsible for owning and growing the affiliate channel, managing creator relationships at scale and developing performance-driven content strategies that deliver measurable commercial results.

Working closely with senior leadership, you'll help shape the future of social commerce within a business that genuinely values innovation, creativity and data-led decision making.

Key Responsibilities:

Own the end-to-end TikTok Shop affiliate strategy, from creator recruitment and onboarding through to activation, optimisation and retention.

Build, manage and scale a high-performing creator network, maintaining strong relationships whilst ensuring consistent content output and commercial performance.

Develop conversion-focused content strategies designed to maximise GMV, engagement and return on investment.

Plan and execute affiliate campaigns in line with wider product launches, promotional activity and commercial priorities.

Create and manage a structured product seeding and sampling programme, ensuring all activity is measurable and commercially effective.

Coordinate and support livestream initiatives, working closely with creators, hosts and internal stakeholders to maximise performance.

Analyse TikTok Shop performance data to identify growth opportunities, optimise creator mix and improve campaign effectiveness.

Track, report and present on key metrics including GMV, conversion rates, affiliate performance, content engagement and overall channel growth.

Stay ahead of platform updates, creator trends and emerging opportunities within the social commerce landscape.

About You:

Proven experience as a TikTok Manager, Affiliate Marketing Manager, Influencer Marketing Manager or similar role.

Demonstrable success driving significant revenue through TikTok Shop affiliate programmes.

Experience managing large-scale creator networks, ideally ranging from hundreds to thousands of active affiliates.

Deep understanding of TikTok Shop functionality, including affiliate programmes, creator management, commission structures, product showcases and livestream commerce.

Why Apply:

Join one of the UK's fastest-growing consumer brands with ambitious growth plans.

Take ownership of a high-profile TikTok Shop channel with genuine strategic importance.

Opportunity to build, shape and scale a creator affiliate programme rather than simply maintain one.

Work in a business that embraces social commerce, innovation and new ideas.

Significant autonomy and freedom to make decisions and drive performance.

High visibility role with direct exposure to senior leadership and key stakeholders.

BH36405
Only candidates based in UK and eligible to work in UK are allowed