TikTok Live Manager

About Somerce

Somerce is a leading TikTok Shop agency helping brands grow through live shopping, content creation, and social commerce. We partner with some of the UK’s most exciting brands to deliver world-class TikTok Live campaigns that drive revenue and brand engagement.

We’re now looking for a Live Manager to take ownership of our live commerce operations. This is a client-facing role where you’ll plan, deliver, and optimise TikTok Live campaigns — ensuring our clients achieve measurable success on the platform.

Key Responsibilities

TikTok Product & Industry Knowledge

• Become an expert in TikTok Live features, best practices, and emerging tools.
• Stay on top of competitor activity and industry trends to shape internal strategies.

Client & Business Understanding

• Understand client goals, tone of voice, and audiences to tailor live experiences that drive engagement and GMV.
• Adapt live content strategies to align with each client’s commercial objectives.

Client Relationship Management

• Act as the primary point of contact for all live commerce activity.
• Build trust and foster strong relationships with clients and live partners.

Campaign Management

• Plan and execute live campaign timelines including host sourcing, booking, briefing, script guidance, and coordination with other campaign touchpoints.
• Align live activity with wider campaign plans such as paid media and affiliate marketing.
• Execute TikTok trends and challenges in line with campaign objectives.

Reporting & Analysis

• Track and analyse live performance metrics (GMV, conversions, viewership, engagement).
• Deliver clear insights and recommendations for optimisation.
• Provide regular reporting to clients and internal teams.

Team Collaboration

• Work closely with Paid Media, Account Managers, Content, and Somerce Studios teams to ensure aligned delivery.

Strategic Planning

• Build and implement live strategies (daily and showcase events) focused on revenue growth and audience engagement.

Client Communication

• Lead all live-related communication, including planning calls, post-live reviews, and partner coordination.

Business Development

• Identify new live commerce opportunities, from pilot showcases to new formats and strategic partnerships.

Budget & Financial Management

• Monitor live performance against targets.
• Ensure GMV goals are achieved through effective planning and execution.

Leadership & Mentorship

• Support and mentor junior team members or freelancers working on live commerce.
• Provide guidance to presenters and internal contributors.

Initiative

• Take ownership of the live commerce arm of the business.
• Proactively innovate, test new formats, and resolve challenges quickly.

What We’re Looking For

• Proven experience running or managing live commerce or social video campaigns (TikTok preferred).
• Strong client management skills with the ability to build long-term relationships.
• Excellent project management, organisation, and communication skills.
• Data-driven mindset with the ability to interpret analytics and optimise accordingly.
• A creative eye for engaging content and understanding of TikTok culture.
• Experience mentoring or managing teams is a plus.

Why Join Us?

• Work with some of the UK’s fastest-growing brands on TikTok Shop.
• Be part of a high-growth agency shaping the future of live commerce.
• Collaborative team culture with opportunities to innovate.
• Competitive salary and benefits package.