Trade Marketing

Location: Birmingham City Centre
Job Type: Full-time
Salary: £30000 - £40000 dependant on Experience

Trade Marketing Coordinator/Manager

Role Purpose:
You will lead the delivery of trade marketing, including but not limited to, product displays, brochures, POS and in-store shopper marketing across vape and FMCG retail and wholesale.
You’ll work on everything from planograms to shopfitting, ensuring each campaign is delivered on time, in full and to a high standard.

Key Responsibilities:

Merchandising Execution
Plan and manage production, delivery and installation of shopper marketing and product displays (e.g. gantries, CDUs, FSDUs)
Create and maintain planograms tailored to store layouts and product ranges
Ensure all new product launches are correctly merchandised and old stock replaced
Oversee store visits to install, audit or refresh merchandising displays
Be hands-on when needed to sign off installations
Marketing Rollout
Coordinate digital and print B2B and B2B2C marketing materials
Manage timelines, logistics and stock levels for all campaigns
Ensure brand visibility is consistent across all retail and wholesale channels
Fulfilment & Logistics
Track production, storage and delivery of display materials
Maintain fulfilment trackers and resolve delivery or stock issues
Liaise with suppliers, printers and internal teams to stay on schedule
Site Work & Shopfitting
Organise site surveys for planned installs
Oversee installation of unitary, fixtures and fittings
Support physical installs as needed, including hands-on work
Stakeholder Coordination
Work closely with field sales and telesales teams
Communicate with sales teams and suppliers to schedule site visits and installations
Feedback on project performance, planogram and POS compliance and field activity
Events
Support Sales and Marketing teams with coordination, logistics and execution of exhibitions and trade shows
Skills & Experience:
Able to work independently and take ownership
Comfortable liaising with multiple stakeholders
Proven experience in retail merchandising and POS rollout and execution
Strong project coordination and time management
Strong organisational skills and ability to manage multiple campaigns
Hands-on, practical approach with technical understanding
Comfortable with store plans, measurements and technical install briefs
Confident working with suppliers, retail teams and field staff
Requirements:
Full clean UK driving licence
Willing to travel for store visits, site work and installations (if required)
Experience in FMCG, vape or retail environments preferred
Familiar with Microsoft Office and project management tools
Person Profile:

1. Proactive & Self-Motivated
You don’t wait to be told - you're always thinking ahead, spotting gaps and driving tasks forward with energy and initiative.

2. Hands-On & Practical
You’re comfortable with tools, measurements, understanding technical briefs and physical site work. You’re not afraid to roll up your sleeves and get involved during installs and displays.

3. Numerate & Analytical
You’re confident working with numbers - whether it’s calculating stock requirements, spacing for planograms, or dimensions for installs. You have strong attention to detail and a logical approach to technical tasks.

4. Organised & Detail-Oriented
You can juggle multiple projects, keep track of moving parts and make sure nothing gets missed - especially when coordinating suppliers, deliveries and field teams.

5. Clear Communicator
You work well with others, whether it’s internal teams, sales reps, or shop staff. You’re clear, approachable and able to adapt your tone to suit the situation.

6. Resilient & Adaptable
You stay calm and solutions-focused when plans change, deliveries go wrong, or an install doesn’t go to script. You find a way to make it work.

7. Commercially Aware
You understand the importance of brand visibility and how in-store execution impacts sales performance.

8. Reliable & Trustworthy
People can count on you to show up, follow through and represent the company with professionalism, especially when working independently or in the field.

Brand Values

1. Built for Our Customers
Whether it’s trade, retail, or direct-to-consumer, we put our customers first. From national chains to everyday vapers, we create seamless, valuable experiences that drive loyalty and growth.

2. Data-Led, Results-Driven
We use real-time insight and performance data to optimise everything - from retail product ranges to digital storefronts - delivering measurable results for our partners and customers alike.

3. Speed, Scale & Precision
We move fast without cutting corners. Our distribution power, digital agility and operational excellence allow us to deliver at pace, whether launching new products or scaling across 30,000+ distribution points.

4. Partners in Progress
We don’t just stock products - we build brands. Through strategic partnerships with global and emerging suppliers, we co-create launches, drive visibility and deliver mutual growth across all channels.

5. Trusted to Deliver
From compliance to logistics, digital support to physical retail, we show up reliably every time. Retailers, suppliers and customers trust us to deliver what they need, when they need it - with quality, care and consistency.