Trade Marketing Manager / Trade Marketing Lead

At Maverick Drinks, we’ve spent the last 12 years building one of the most exciting and innovative drinks portfolios in the UK.

From craft producers to premium and celebrity-owned brands, we partner with modern beverage brands and help them scale through our expertise in eCommerce and our deep relationships across retail, wholesale, and the on-trade. Our network includes many of the UK’s largest retailers and wholesalers, as well as our own trade platform connected to Master of Malt.

Now we’re looking for a Trade Marketing Manager/Lead to help drive the next phase of growth across our brand portfolio.

This is a commercially driven marketing leadership role at the centre of our agency brand partnerships.

You’ll work directly with the brands we distribute to develop trade marketing and sales execution strategies across all key channels including retail, wholesale, eCommerce and the on-trade.

You’ll translate marketing investment into real commercial performance, building campaigns, tools, and activation plans that drive awareness, sales, and brand growth.

For the right person, this role offers the opportunity to step into broader leadership responsibilities, taking ownership of key brands and shaping the future of trade marketing at Maverick Drinks.

Our Values

At Maverick Drinks, we don’t operate with rigid rules. Instead, we trust people to do great work guided by our principles:

• Customer Obsession – everything starts with creating value for customers
• Hospitality – we care deeply about how people feel when they interact with us
• Growth Mindset – curiosity and learning are part of our DNA
• Humanity – honest, open, and proudly anti-bureaucratic
• Fun – life’s short; do work you love with people you enjoy

What You’ll Be Doing

• Develop trade marketing and sales execution strategies for Maverick agency brand partners across all channels
• Plan and forecast sales growth linked to marketing activity
• Manage and deploy brand marketing budgets in line with commercial targets
• Create compelling sales tools and materials for our sales teams
• Ensure strong brand visibility online, in-store and on shelf
• Deliver digital campaigns that drive awareness, search visibility and product reviews
• Analyse ROI of marketing initiatives and optimise future plans
• Track category trends, competitor activity and pricing to inform strategy
• Support retail partner activations, events and campaigns
• Work cross-functionally with sales, eCommerce and marketing teams

• Experience in Trade Marketing or Marketing leadership, ideally in FMCG or premium drinks
• Strong understanding of eCommerce and digital marketing
• Proven ability to drive sales through marketing strategy
• Highly organised with the ability to manage multiple projects and stakeholders
• Strong commercial acumen and analytical mindset
• Excellent communication and presentation skills
• Experience with premium or craft spirits is a plus
• WSET qualification desirable but not essential

You’re someone who:

• Thinks creatively and commercially
• Is a self-starter who thrives in a fast-moving environment
• Enjoys challenging the status quo
• Communicates with confidence and influence
• Brings energy, curiosity and ambition to everything you do

At Atom, we back curious, ambitious people who want to win. You’ll have real autonomy to run your area, challenge ideas and make decisions that directly impact the growth of a fast-scaling brand.

We move quickly, care deeply about results, and give high performers the trust and ownership to deliver. You’ll be accountable for outcomes, not activity.

There’s no politics or red tape here. Just smart people, high standards and the expectation that you show up, think commercially and get things done.

Alongside competitive pay and core benefits, you’ll get a generous staff discount on over 15,000 brand SKU's.

We don’t sit still, and there’s a lot more to come... Apply now if you want to join us.