Turf Sales Representative

Job Function:                                                                                                         

Primary function is to develop new customer relationships and maintain existing customer relationships, that can generate the potential for the sale of new and used turf equipment and services.

Essential Duties:    

• Actively prospects and forecasts customers and sales for all major product lines so that targets in terms of activity and sales are hit.


• Represents the Dealership in the sale of machinery to customers in a sales area but also to allocated customers outside of that area.


• Executes all sales process steps to achieve high sales performance in conjunction with the sales tools available from John Deere.


• Maintains product knowledge on features and benefits of all equipment, services potentially saleable by the dealership and attends relevant sales training events.


• Maintains current knowledge of financing options to assist customers with securing the purchase of new and used goods.


• Monitor’s competitor activity and products and communicates to the sales management accordingly.


• Coordinates and conducts where necessary new equipment field demonstrations.


• Ensures goods delivery and follow up is carried out by the relevant teams.


• Builds strong and loyal relationships with defined sales area and allocated customers.


• Monitors trends in customers’ business activities and timely communicates to management.


• Uses support from Sales Specialist when required.


• Communicates with sales managers and dealer principle on current deals and key account customers.

Key Attributes:

• Good knowledge of turf equipment and grass operational practices


• Ability to use standard computer applications, internet functions & sales tools


• Familiar with John Deere and competitive products


• Ability to analyse and interpret internal reports


• Excellent customer relationship skills


• Ability to work extended hours


• Excellent attitude with integrity and honesty


• Upholds company ethos, vision, mission and culture.


• Adheres to company policies and respect decisions and the reasons for them.

Key KPI’s:

• Turnover and Gross Margin numbers


• Used inventory


• Unit number targets for key product ranges


• Number of booked demonstrations and conversion rates


• Number of quotes and conversion rates


• New account and active prospecting as well as account preservation and prospecting