UK Regional Sales Manager

£55K BASIC + BONUS | UK FIELD SALES | CAPITAL EQUIPMENT | MANUFACTURING

Selling something genuinely technical. To customers who actually need it.

We’re working with a well-established engineering and manufacturing business looking to appoint a Regional Sales Executive to drive growth across the North of the UK.

This is a field-based, solution-led sales role focused on industrial print technology, production equipment and capital machinery sold into manufacturing and production environments.

If you’re currently selling technical products, capital equipment or industrial machinery and want more autonomy, stronger earning potential and a business with genuine growth plans — this opportunity is worth a conversation.

The Opportunity

This role combines:

• New business development
• Account management
• Consultative technical sales
• Territory growth

You’ll be working directly with manufacturers, production facilities and industrial customers, helping them improve efficiency, reliability and operational performance through tailored equipment solutions.

The business already has an established customer base and strong reputation within the sector, giving you a solid platform to build from.

What You’ll Be Doing

• Developing new business opportunities across your territory
• Managing and growing existing customer accounts
• Conducting customer meetings, demonstrations and site visits
• Selling technical equipment and production solutions
• Building relationships with operational, engineering and procurement stakeholders
• Managing projects through the full sales cycle
• Working closely with internal technical and support teams
• Maintaining accurate CRM and pipeline management
• Representing the business at industry exhibitions and events

What We’re Looking For

We’re interested in speaking with candidates from backgrounds including:

• Printing machinery
• Capital equipment
• Industrial machinery
• Packaging equipment
• Production line equipment
• Manufacturing technology
• Automation or technical engineering sales

You’ll likely already be working as a:

• Regional Sales Executive
• Area Sales Manager
• Business Development Manager
• Technical Sales Executive
• Capital Equipment Sales Specialist

You’ll Need:

• Proven field sales experience
• Experience selling technical or capital equipment
• Strong commercial and relationship-building skills
• A proactive approach to developing business
• The ability to manage a territory independently
• Confidence dealing with technical and operational stakeholders

Package

• £45,000–£55,000 basic salary
• Uncapped bonus structure
• Realistic £20k+ OTE
• Company car or allowance
• Pension
• Full product training
• Long-term progression opportunities

Why Apply?

This is an excellent opportunity to join a growing business operating within a specialist industrial sector where product quality, technical understanding and customer relationships genuinely matter.

You’ll have the freedom to build your territory properly, supported by an experienced leadership team and a strong technical offering already trusted by customers across UK manufacturing.