User Acquisition Specialist

Job Description

Miniclip is looking for a User Acquisition Specialist to join our Marketing team in our Lisbon (PT) or London (UK) Office.

What will you be doing at Miniclip?

This is a varied and exciting role, working with a leading digital games and entertainment company. You will work closely with our existing UA team, with the following responsibilities:

• Managing the full UA process for a mobile game: Planning and execution of user acquisition campaigns


• Oversee acquisition marketing campaigns across multiple mobile channels


• Produce comprehensive UA reporting, analyse ROI and identify new opportunities to support key titles


• Experiment and analyse campaigns for existing and upcoming games


• Running multiple marketing tests and present results to stakeholders with concrete recommendations


• Use data-driven insights to enhance performance through sub-publisher optimisation, customised targeting and segmentation


• Develop briefings for new ad creatives and oversee the production of marketing material


• Manage business relationships with day-to-day communication and reporting

What are we looking for?

• Minimum 6 months of experience in paid digital marketing or media buying required


• Knowledge of marketing channels such as Facebook, Tiktok, Google Ads, Applovin, Unity


• Experience with tracking tools like Appsflyer for mobile ad campaigns is a significant advantage


• Having prior exposure to a soft launch will greatly benefit the candidate


• Excellent communication skills, both written and verbal in English