Virtual Events Manager

icon building Company : Smart Group
icon briefcase Job Type : Full Time

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Job Description - Virtual Events Manager

Who are we?

The Overseas Guides Company consists of two key brands, Your Overseas Home and Property Guides. Both interact in an online space with property buyers and investors worldwide. Property Guides provides news and content to educate and help buyers understand the process; while Your Overseas Home aims to help buyer find the right property through a network of vetted agents and brings other services needed through the transaction.

We are a Proptech looking to make a positive impact on the cross border buying process.

Our clients are estate agents, solicitors, IFAs, mortgage brokers, insurance companies and our product is data. Data comes in many forms and can be tailored to our clients’ needs.

Our competitors often stop at building and running a property portal, we use virtual events, webinars and other tools to enhance the data about the buyers, which we then present to our clients. Our clients choose us for quality of the data, bespoke solutions to market them and their products and services as well as the level of support we deliver throughout the relationship. After all, we help them make more sales for less effort.

We are a high growth, high energy business that is focussed on delivery. We are a meritocracy where high performance individuals thrive.

What drives our success is a growth mindset, an entrepreneurial spirit with constant investment in people, marketing and technology.

What’s there not to like?!

We are looking for a Virtual Events Manager to take ownership of events coordination and support the success of Your Overseas Home virtual events.

Purpose of the role is: To achieve Income & lead targets and KPI’s through the effective co-ordination of internal and external virtual exhibitions, shows, seminars and networking events.

As an Events Manager you will be responsible for delivering and supporting both internal and external shows and exhibitions. This will involve managing all coordinating of the virtual shows and exhibitions, as well as administration, marketing and the external relationships.

Key Responsibilities and Accountabilities:

Your Overseas Home

  • Support the event year planning ensuring that the plans are executed
  • Achieving lead & income targets and corresponding KPI’s set out for the individual virtual events
  • Reporting events to measure impact on our partners
    • Post and Pre-Event

 

Virtual Events Logistics

  • Planning, developing and executing sponsored virtual events, webinars, conferences and working with the hosts & suppliers for these events
  • Ensuring that suppliers are managed and SLA’s (where applicable) are developed
  • Co-ordinating accommodation and travel for internal and key external parties
  • Attending all virtual exhibitions, conferences and show (weekend work is required)

 

Lead Generation

  • Working with the Business Development/Commercial team to develop a marketing communication strategy for (including but not limited to): The Database, Partners, Clients and Media
  • Working with marketing to ensure effective digital marketing and websites
  • Working with partners in setting up virtual shows and arranging attendees
    • Tracking any successful partner sales post show
  • Work with Marketing & Content to develop PR, awareness and advertising of shows and exhibitions
  • Working with marketing on relationship and delivery of artworks from designers, printers, collateral suppliers to produce marketing materials: leaflets, banners, giveaways, invitations etc.
  • Taking ownership of post-show surveys: partner, attended clients and clients who did not attend

 

Conversion to Smart Leads

  • Working alongside the Business Development, Sign-up, Trading, OGC and Marketing teams to execute the process
    • Generating attendance via partner and OGC emails
    • Prequalifying ticket requests for each event
    • Prequalifying ticket requests and generating Smart leads
    • Post Show round of leads

Partnership Liaison

  • Responsible for sharing information with Partners (leads and status of leads)
  • Responsible for post-show invoicing and reporting

 

Social Media

  • Works with marketing in developing social media awareness (pre, post and during the show)
  • Highly Effective time management and good organisational skills
  • Good level of Commercial Awareness
  • Minimum 1-2 years’ experience in Events industry
  • Understanding of digital marketing
  • Effective, well developed communication skills
  • Proficient in the use of the CRM, MS Office applications, emails and the internet
  • Effective, well developed communication skills – verbal and written with ability to present data to a group
  • Negotiation skills are essential
  • Ability to build a wide network of external and internal contacts
  • Creative
  • Team player
  • Results driven & strives for excellence
  • Effective planning and good organisational skills
  • Effective time management
  • Assertive and capable of negotiating to deliver agreed show KPI’s & Targets and joint customer value
  • Competitive salary + bonus
  • Company pension scheme, medical cash plan, access to our IFA, cycle to work scheme, and long service awards., (Mont Blanc Pen, £1000 Retail voucher and a money towards a holiday abroad)
  • Beautiful office in Hammersmith completes with a communal bar, gym, cafe, and stunning views of the city.
  • Type of working: Hybrid
  • Open office environment. Great social scene with team nights out, Summer, and Christmas parties.
  • Life insurance x 3 salary
  • Workplace nursery scheme
  • Electric car salary sacrifice scheme
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