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VodafoneThree - Paid Search and YouTube Executive

icon building Company : Vodafone
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Job Description - VodafoneThree - Paid Search and YouTube Executive

Working Hours: Full time 37.5 hours per week - Mon to Fri Be an integral part of the Paid Search team, Work closely with the Biddable Media Analyst Integration internally: Brand / Performance / Consumer / Segments Execute campaigns to deliver against media and business outcome KPI's that have been agreed with the Specialist, managing account, reporting and optimisation Effectively and independently manage accounts in line with best practice Work with direction from the Search Lead and Specialist to implement campaign builds based on their high level strategy. Responsible for supporting the team with high quality analysis Harness 1st, 2nd, and 3rd party data sets, to deliver effective segmentation and outcomes Improve operational effectiveness, measured against ongoing process / capability auditing Ensure right creative format use across search platforms., fulfilling media quality and personalisation goals, demonstrating A/B testing approach as lead by the Specialist. A track record of driving performance uplift on enterprise-level accounts. Developed excellent time management. Experience and understanding of platforms, including Google Ads and Bing Ads. Expertise driving performance on enterprise-level accounts, analysis skills, appreciation of the digital marketing landscape and an organized approach. Hands-on and operational experience of search technology platforms, i.e. Essential for Google Ads, Bing Ads, and Advantageous for DS, Marin, Kenshoo etc Search PPC knowledge including account and keyword strategies, RSLA, KPIs and targets, script development / account automation tools, and related products, e.g. PLA's Very good data management and analytical skills, preferably from performing large scale analysis on media spend and performance, with strong attention to detail Clear understanding of dashboarding technologies eg. Datarama, Data Studio, omniscope etc. Can work independently, but collaboratively Good communication skills - written and visual Proven track-record solving problems and achieving targets. Platform certifications i.e. Google Search Ads (Search, YouTube, GDN) preferred.
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