VodafoneThree - Paid Search and YouTube Specialist

Working Hours: Full time 37.5 hours per week - Mon to Fri Be an integral part of the Paid Search team, Work closely with the wider Biddable team Integration internally: Brand / Performance / Consumer / Segments Integration point with agency: across traditional & digital media planning / buying Execute campaigns to deliver against media and business outcome KPI's, managing account, campaign tactics setting, reporting and optimisation Work with direction from the Search Lead to implement high level strategy Responsible for executing testing plan and providing high quality analysis Harness 1st, 2nd, and 3rd party data sets, to deliver effective segmentation and outcomes Improve operational effectiveness, measured against ongoing process / capability auditing Ensure right creative format use across Search platforms., fulfilling media quality and personalisation goals, demonstrating A/B testing approach Support the Search Lead by helping to set development goals for the Search Executive. Relevant management experience in media industry - client, agency or consultancy side - with a solid grounding in marketing. Hands-on and operational experience of search technology platforms, i.e. Essential for Google Ads, and Advantageous for SA360, Marin, Kenshoo etc Search PPC knowledge including account and keyword strategies, Remarketing, KPIs and targets, script development / account automation tools, and related products, e.g. Google Shopping Brand and performance planning experience essential, demonstrating knowledge in harnessing data and technology to deliver accountable media outcomes Good knowledge of analytics, tracking tag management / implementation, and working with DMP's, with experience of creating audience segments, pushing these to execution, campaign optimisation, and evaluation. ie. Adobe Analytics or Google Analytics Good data management and analytical skills, preferably from performing large scale analysis on media spend and performance, with strong attention to detail Understanding of dashboarding technologies eg. Datarama, Data Studio, omniscope etc. Can work independently, but collaboratively Good communication skills - written and visual Proven track-record of driving projects and creating impact through pragmatic problem-solving Basic knowledge of SEO would be advantageous Platform certifications i.e. Google Search Ads (Search, YouTube, GDN) preferred.