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VodafoneThree - Programmatic Executive

icon building Company : Vodafone
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Job Description - VodafoneThree - Programmatic Executive

Working Hours: Full time 37.5 hours per week - Mon to Fri You'll be working on major national campaigns and launches including Brand, iPhone, Home Broadband, new device launches and key promotional periods, activating across display, online video and CTV environments, including partnerships with premium publishers and platforms such as Disney+, Ozone and TripleLift. Key accountabilities: Be an integral part of the Programmatic team, working closely with the Programmatic Lead and wider Biddable Media team. Execute campaigns to deliver against media and business outcome KPIs, including account management, campaign setup, tactical optimisation and reporting. Activate and optimise campaigns across key programmatic platforms including DV360, Adform and Amazon DSP. Support activation across premium supply partners and curated marketplaces, including Disney+, Ozone and TripleLift, as well as other PMP and PG activity. Work with direction from the Programmatic Lead to implement programmatic strategy, audience frameworks and testing roadmaps. Work closely with planning, analytics and audience teams to activate first party, contextual and partner data strategies. Be responsible for executing test and learn plans and providing high quality analysis and insights to inform future activity. Support creative deployment across multiple formats (display, video, CTV), ensuring correct specifications, rotations and learning agendas are followed. We are looking for someone with strong hands-on, operational experience across programmatic advertising platforms, particularly DV360 and/or Adform, with Amazon DSP experience very highly beneficial. You will have solid Programmatic knowledge including audience activation strategies, inventory types (open exchange, PMP and curated supply), bidding approaches, creative formats and measurement frameworks. Experience across both brand and performance campaigns is important, with a clear understanding of how programmatic supports different roles across the funnel. You'll be highly organised and detail oriented, comfortable managing multiple campaigns at pace, and able to communicate clearly and confidently with both technical and non-technical stakeholders. The following would be ideal, but not a must: Experience working with premium publishers and curated supply partners (e.g. Disney+, Ozone, TripleLift or similar CTV and high impact environments). Experience working with verification, measurement and attention partners (e.g. DoubleVerify, AudienceProject or Lift Studies in general). Understanding of ad serving, tagging and troubleshooting, including basic tracking and implementation principles. Experience activating or supporting PMP and publisher direct deals. Strong data handling and analytical skills, including working with large delivery and performance datasets. Exposure to broader media planning processes and cross-channel collaboration.
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