VP, Business Development (Asset Class)

The VP, Business Development (Asset Class) will be a key member of Waystone’s newly established Asset Class Hub, a cross-functional platform designed to accelerate growth in the fastest-growing private market asset classes. The Hub’s purpose is to develop multi-product, integrated solutions for financial institutions- addressing both new client opportunities and upsell potential within existing accounts. 

This role does not lead a team. Instead, it is a senior, high-impact commercial role focused on managing pursuits, orchestrating complex multi-stakeholder engagements, and driving large-scale private markets opportunities across private equity and private debt/credit. You will work closely with senior executives, internal experts, product specialists, and market teams to shape customised offerings and deliver high-value, multi-product solutions to clients and prospects. 

ESSENTIAL DUTIES AND RESPONSIBILITIES
 

Pursuit & Deal Management 

• Lead and orchestrate complex pursuits across private equity and private debt/credit, managing multiple stakeholders and touchpoints throughout each engagement. 

• Partner with executives, subject-matter experts, product teams, and market leads to structure custom, multi-product private markets solutions tailored to client needs. 

• Manage the end-to-end pursuit process- from initial qualification through to proposal development, pricing, negotiation, and close. 

Business Development & Commercial Leadership 

• Develop and execute a commercial strategy aligned with the objectives of the Asset Class Hub, targeting high-value opportunities across LPs, GPs, institutional investors, fund managers, and intermediaries. 

• Identify new prospects and expand wallet share within existing client accounts by identifying opportunities across Waystone’s private markets offering. 

• Demonstrate deep understanding of fund strategies, investor mandates, capital deployment needs, and the evolving private markets landscape. 

Client Engagement & Orchestration 

• Build strong, multi-level relationships across client organisations, ensuring multi-peer engagement across investment, operations, legal, and executive teams. 

• Serve as the central point of orchestration for complex engagements, ensuring alignment across all internal and external stakeholders. 

• Facilitate collaborative, strategic conversations that uncover client needs and translate them into tailored, scalable solutions. 

Cross-Functional Collaboration 

• Work collaboratively with internal product teams, distribution, investment, operational specialists, and marketing to shape solutions that span multiple product lines. 

• Ensure that pursuit strategies and solution designs align with Waystone’s broader commercial priorities and the Asset Class Hub’s strategy. 

Sales Performance, Planning & Forecasting 

• Own and manage forecasting, pipeline discipline, and opportunity planning for complex private markets pursuits. 

• Utilise structured cadence methodologies to drive accuracy, visibility, and predictable revenue outcomes. 

• Support executives and internal teams in navigating complex sales cycles, ensuring consistency, rigour, and commercial excellence. 

Proposal & Contract Management 

• Lead the development of customised proposals for private equity and private debt/credit clients, ensuring they reflect both client needs and Waystone’s commercial strategy. 

• Drive commercial negotiations for high-value, multi-product engagements. 

Thought Leadership 

• Represent Waystone at industry events, conferences, and webinars to elevate the firm’s profile in private equity and private debt/credit. 

REQUIREMENT

Key Qualifications & Experience 

• 10–15+ years of senior-level business development experience within private markets, asset management, or financial services. 

• Proven success managing complex pursuit cycles, orchestrating cross-functional teams, and closing high-value engagements in private equity or private debt/credit. 

• Deep knowledge of private markets fund structures, investor mandates, regulatory considerations, and multi-product commercial models. 

• Exceptional ability to build relationships across executive, investment, operational, and advisory stakeholders. 

• Strong commercial acumen with demonstrated ability to shape, position, and negotiate tailored solutions. 

• Excellent communication, presentation, and negotiation skills. 

Education:
 

• Bachelor’s degree in Business Administration, Finance, or related field (MBA preferred).