VP of Design

About Us:

Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.

Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.

Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.

Our Values:

• We are honest - we value honesty in all aspects.


• Bring the Olives - we offer premium customer experience.


• Think Big - we believe in always striving for more.

Role Overview

This role owns product design for Betty’s flagship native mobile app. You’ll be responsible for the end to end design of the player experience. From core journeys through to the details that shape how the product feels
day to day.

As a VP, this is about more than execution. You’ll set the vision for product design, define what great looks like, and build the team and environment needed to deliver it. Design should be a driver of engagement, retention
and growth.

Key Responsibilities:
· Own the product design vision for our native mobile experience
· Set and maintain a high bar for UI and UX quality across the app
· Build, lead and scale a high performing product design team
· Work closely with Product, Engineering and LiveOps to shape the roadmap and player experience
· Drive measurable improvements in engagement, retention and conversion through design
· Establish clear design principles, systems and ways of working
· Ensure consistency across the product while continuing to evolve the experience
· Act as the design voice at leadership level, influencing direction and decision making

Requirements:
· VP or Head of Design leadership experience within mobile-first products
· A strong point of view on product design and the ability to set direction, not just follow it
· Deep understanding of UI and UX with a track record of shipping high quality mobile experiences
· Experience owning design outcomes at a business level, not just team delivery
· Proven ability to build and scale teams while maintaining quality
· Comfort operating in fast moving environments with high ownership
· Strong stakeholder management, able to influence Product, Engineering and leadership

What we offer:
· Competitive salary
· Premium Health insurance
· Career and skills development opportunities
· Fun and collaborative team environment
· New modern office space

You must have the right to work in the UK. We are unable to offer visa sponsorship for this role.