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VP of Monetization

icon building Company : Betty
icon briefcase Job Type : Full Time

Number of Applicants

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Job Description - VP of Monetization

About us:


Betty is an innovative entertainment company pioneering at the intersection of real money online casino and casual mobile gaming. Accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.


Our Values:



  • We are honest - we value honesty in all aspects.

  • Bring the Olives - we offer premium customer experience.

  • Think Big - we believe in always striving for more.


 


Key Responsibilities:



  • Designing and testing promotional mechanics to drive retention and reactivation  

  • Analyzing and improving the effectiveness of campaigns and rewards

  • Preparing and managing the promotional calendar

  • Proposing and delivering reward budgets

  • Working towards improvement of each part of the customer journey from onboarding to reactivation

  • Utilizing and aiding in the development of Live ops tools

  • Working with VIP, product and CRM teams to deliver optimal customer journey

  • Reporting to & collaborating closely with COO


Requirements:



  • Experience in roles in iGaming CRM, Casino or Game ops

  • Strong understanding of player behaviors, segmentation and personalization strategies

  • Proven ownership of key metrics, with a track record of driving player retention and revenue

  • Quantitative and analytical capabilities, prioritizing metrics-driven approaches to decision-making

  • Ability to learn quickly and adapt to changing circumstances

  • Excellent organizational and time management skills

  • Proactive team player who takes responsibility for outcomes and isn’t afraid to challenge ideas to find better solutions

  • Fluency in English

  • Ability to express your thoughts with clarity while demonstrating an excellent grasp of different points of view during discussions

  • Cultural fit is essential — we are looking for someone who thrives in a high-ownership environment, takes responsibility for results, and actively learns from both successes and failures


What we offer:



  • Competitive salary

  • Premium Health insurance

  • Career and skills development opportunities

  • Fun and collaborative team environment

  • New modern office space

Original job VP of Monetization posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs.
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