VP Of Sales - Accountancy

We are a fast-growing, FinTech company looking for a talented and enthusiastic individual to join our team. We are expanding, making this a perfect position if you would like to have a significant impact on our company’s growth and develop your role and career as the business evolves. You will join a team where your ideas will be welcomed and valued.

The Vice President of Sales – Accountant Channel is responsible for owning growth, penetration, and performance across Insignis’s accountant ecosystem. This role exists to turn Insignis’s existing and expanding accountant relationships into a consistent, high-quality source of applications, deposits, and long-term client value, while protecting trust, governance, and brand credibility. 

This is not a pure new-logo role. Success is defined by deepening engagement, improving referral quality, and embedding Insignis into accountants’ day-to-day workflows. The VP will build and lead the specialist team, define the operating rhythm of the channel, and ensure Insignis becomes a default, trusted solution within the UK accountancy market. 

Key Objectives 

• Drive sustainable revenue growth through the accountant channel


• Increase penetration and application volume across the existing accountant panel


• Improve referral quality, conversion rates, and time-to-value


• Build a scalable, repeatable operating model for accountant-led growth


• Position Insignis as a trusted, governance-led partner to accountancy firms 

Core Responsibilities 

Channel Revenue Ownership 

• Own revenue, pipeline, and application targets for the accountant channel


• Translate Insignis’s GTM strategy into clear channel-specific sales plans


• Balance acquisition of new firms with deepening penetration of existing relationships


• Maintain tight control of pipeline quality, deal progression, and forecasting 

Accountant Relationship & Penetration Strategy 

• Define engagement models by firm type (SME, mid-market, larger and hybrid firms)


• Establish a clear cadence for relationship management, education, and referral activation


• Position Insignis as an extension of the accountant’s value to their clients


• Personally manage the most strategic accountant relationships 

Team Leadership & Capability Building 

• Lead and develop the accountant channel sales and relationship management team


• Set clear expectations around activity, quality, and outcomes


• Coach the team to sell value, governance, and outcomes rather than features


• Build a high-trust, high-accountability culture aligned to Insignis’s values 

Go-to-Market & Enablement 

• Partner closely with Marketing and Partner Marketing on messaging and positioning


• Develop enablement materials, playbooks, and client-ready assets for accountants


• Ensure consistent, compliant messaging across all accountant touchpoints


• Continuously refine ICPs and segmentation within the channel 

Forecasting, Data & Discipline 

• Own forecast accuracy and reporting for the accountant channel


• Embed strong CRM discipline and pipeline inspection


• Use data to identify under-penetrated firms and referral friction


• Provide clear performance visibility to CSO, ExCo, and the Board 

Customer, Governance & Reputation 

• Ensure accountant-led sales reflect Insignis’s regulatory obligations


• Challenge misaligned or low-quality opportunities


• Partner with Client Services to ensure strong onboarding and experience


• Act as a senior ambassador for Insignis within the accountancy ecosystem 

Experience & Background 

• Senior sales or channel leadership experience in B2B or professional-services-led markets


• Proven experience scaling a partner or referral-driven channel


• Strong understanding of how accountants influence client decisions


• Track record of building teams and driving performance through others


• Comfortable operating in regulated, trust-based environments 

Leadership Attributes 

• Commercially disciplined and focused on quality growth


• Relationship-led and credible with senior accountants


• Coach-driven, developing capability not dependency


• Data-literate and operationally rigorous


• Values-led with strong personal integrity 

Benefits

• Competitive compensation


• 25 days holiday (ex. Bank holidays)


• Pension contributions


• Private medical insurance


• Employee health and wellness discounts


• Cycle to Work Scheme


• Monthly team lunches