VP Sales EMEA

Job Role: VP of Sales EMEA

Location: Central Bristol (Queens Square, Bristol)

Basic salary: £150,000 - £200,000 + Commission (OTE £400,000+)

About Us

GDS Group is a global B2B growth partner, delivering world-class insight, content, pipeline development and immersive event experiences across both virtual platforms and in-person environments.

With over three decades of expertise, we partner with the world’s leading enterprise brands to connect them with senior decision-makers through high-impact, insight-led experiences. Our mission is to drive meaningful business outcomes by bringing together targeted audiences and transformative solutions in dynamic, results-driven environments.

Operating internationally with offices in the UK, US and Europe, we are entering a significant phase of scale and are seeking a senior commercial leader to play a pivotal role in that growth.

The Opportunity

This is a strategic, executive-level leadership role for a high-calibre VP/SVP of Sales to lead and scale our UK-based sponsorship sales division.

You will take full ownership of a multi-million-pound revenue function, leading a large, high-performance sales organisation (up to 40 heads) responsible for delivering sponsorship revenue across our global portfolio of digital and in-person events.

This role goes beyond team management. You will be responsible for defining sales vision, driving commercial strategy and building a best-in-class sales engine capable of sustained growth.

Key Responsibilities

Strategic Leadership & Revenue Ownership

• Own and deliver annual revenue targets more than £10M, with full accountability for forecasting accuracy and commercial performance


• Define and execute a scalable sales strategy aligned with global growth objectives


• Partner with executive leadership to shape go-to-market strategy, pricing models and product positioning


• Identify new revenue streams, verticals and enterprise opportunities to expand market share

Sales Organisation Leadership (Up to 40 Heads)

• Lead, inspire and scale a high-performing sponsorship sales organisation of 30–40+ individuals, including Sales Directors and Senior BDMs


• Build a robust leadership layer, developing Sales Directors to drive performance at scale


• Embed a high-performance, metrics-driven culture focused on accountability, activity and results


• Drive continuous optimisation of team structure, territories and sales processes

Event Sponsorship Sales Excellence

• Oversee the full lifecycle of event sponsorship sales across a global portfolio, including in-person summits and flagship digital roundtables


• Ensure consistent delivery of high-value, multi-touch sponsorship packages to enterprise clients


• Elevate the quality of commercial conversations, ensuring teams engage confidently at C-suite and senior stakeholder level


• Maintain a deep understanding of client needs to align sponsorship offerings with measurable ROI

Talent Development & Performance Management

• Attract, hire and retain top-tier sales talent and leadership


• Implement structured coaching, training and leadership development programmes


• Conduct regular performance reviews, pipeline inspections and strategic deal coaching


• Create clear progression pathways to support internal mobility and succession planning

Operational Excellence

• Drive best-in-class use of CRM systems (Salesforce preferred) to ensure pipeline visibility, forecasting accuracy and data-driven decision-making


• Establish and refine KPIs, sales cadences and reporting frameworks


• Collaborate cross-functionally with Marketing, Production and Client Success teams to ensure seamless delivery

Executive Stakeholder Engagement

• Act as a senior escalation point for key clients and strategic partnerships


• Build and maintain relationships with enterprise-level stakeholders and sponsors


• Represent the business externally as a senior commercial leader and brand ambassador

About You

• Proven track record of leading large-scale sales organisations (20–40+ people) in high-growth, fast-paced environments


• Demonstrated success owning and delivering significant revenue targets (£10m+ preferred)


• Deep experience in event sponsorship and solution-based sales


• Exceptional leadership capability, with a strong track record of building, scaling and transforming teams


• Highly commercial mindset with the ability to operate strategically and tactically


• Credibility and confidence engaging with C-suite stakeholders and enterprise clients


• Strong background as an individual contributor prior to leadership


• Experience with Salesforce or equivalent CRM platforms

What We Offer

• Market-leading compensation package with uncapped earning potential (OTE £400K+)


• A true executive-level platform to shape and scale a major revenue function


• Clear pathway to senior leadership progression within a global organisation


• Access to world-class training, leadership development, and coaching programmes


• Opportunity to work across international markets and global clients


• A high-performance, ambitious culture with no ceiling on growth or impact