Web Analyst

Web Analyst | eCommerce Business
Location: Office-based, 5 days per week | Warrington
Axon Moore are exclusively partnering with this client
Axon Moore is proud to be working exclusively on a confidential search for an established and highly respected business in the eCommerce and technology sector. This is an exciting opportunity to join a growing digital team as a Web Analyst, with a broad and impactful remit across website performance, customer experience and commercial optimisation.
You will play a key role in shaping data-led decision making — providing insights on user behaviour, conversion, merchandising and SEO to help drive online revenue and user experience improvements.
The Opportunity
This is a great role for someone with strong SQL skills and a solid background in eCommerce analytics — someone who thrives on using data to drive business performance and customer experience.
You will be part of a collaborative Optimisation team and work closely with Marketing, Content, Product and Development functions to deliver insights across:

• Web analytics
• Conversion rate optimisation (CRO) and UX
• SEO performance
• Marketing analytics
• Product performance
• Qualitative user research

This role is fully office-based (5 days per week) in a vibrant and well-invested environment.
Key Responsibilities

• Analyse performance at each stage of the eCommerce funnel — identifying risks and growth opportunities
• Conduct merchandising analysis — understanding which content, placements and strategies drive conversion
• Analyse user behaviour — identifying key interaction patterns and intent signals
• Drive SEO analysis and support optimisation initiatives
• Coordinate conversion experiments and assess their commercial impact
• Leverage qualitative research — including surveys and session recording analysis
• Enhance tracking frameworks (Google Tag Manager) and develop clear, actionable dashboards (PowerBI)

Candidate Profile
We are seeking an individual with:
? Proven eCommerce experience — ideally working in a product, retail or consumer-focused business
? Strong SQL capabilities (BigQuery exposure is a plus)
? Hands-on experience with Google Analytics 4
? Understanding of Google Tag Manager (server-side experience a bonus)
? Strong Excel skills — Pivot tables, VLOOKUP, PowerQuery etc.
? Knowledge of SEO and experience with CRO tools & methods
? A curious, proactive approach and ability to work cross-functionally
Tech Stack

• Google Analytics 4
• SQL & Google BigQuery
• Google Tag Manager
• PowerBI
• SEO & CRO tools (SE Ranking, Symplify, Microsoft Clarity etc.)