Web Marketing Specialist

Job DescriptionWebsite Specialist – Marketing - Global EventsLondon | £34-38k + BonusA talented Website Specialist is sought by a leading Global Events company in London, to play a key role in the development & implementation of their Web-based marketing strategy.This is an excellent opportunity for a Web-based Marketing Specialist with 3 years of experience in International B2B marketing, with plenty of room to grow in an ever-expanding global business.Over the past couple of years, this organisation has gone from strength to strength with lots of further growth plans on the horizon.Day-to-day:Working alongside the Head of Digital Marketing and marketing team to plan and implement web-based marketing strategies via several websites owned by the client.Be responsible for web analytics using key KPIs such as Page Views, New Visitors and Time Spent per session to name a few.Working with the Design and development teams on all things marketing within the client's web presence.Continually looking to improve UX by regular reviews.Manage the websites content, by removing any outdated texts, adding new pages using visual editors like WP Bakery or Gutenberg, and utilizing both third-party and in-house WordPress plugins.Key Skills:3+ years of experience working with International B2B on their Websites.Full project lifecycle from briefing through design and go liveKnowledge of SEO and SEMExperience with CMS such as WordPressPrevious experience with UX and Web DesignTechnical proficiency and capacity to write functional spec/brief for websites to Design and Developers TeamIf this role looks of interest, please apply with your most up-to-date CV and we will be in touch to discuss the role in more depth.