Website Content Specialist (Fixed Term Contract)

De Beers London is the ultimate diamond jewellery House, globally recognised for its leadership and expertise in diamonds. As a challenger in the fine and high jewellery landscape, we offer a distinctive and unparalleled connection to the source, setting us apart with our unique diamond-first approach.  

A destination for those seeking the most extraordinary diamond jewellery, De Beers London delivers identifiable, ultra-desirable creations alongside unforgettable service and experiences. Our high jewellery collections showcase the pinnacle of artistry and craftsmanship, celebrating the rarest diamonds through innovative and breathtaking designs. 

This role is a fixed term contract for 12 months.

The role of Website Content Specialist is responsible for the delivery of our significant growth and reach of our websites platforms. You will be at the forefront of our global brand window and help improve the quality of our customer experience on our websites. This includes maintaining and updating websites, coordinating publishing schedules with international teams, managing digital content requests, and creating engaging content across multiple digital channels. The position also oversees content planning through a global content calendar, conducts website testing and quality assurance, tracks and resolves technical issues, and collaborates on development improvements. 

Key Responsibilities:

Content Management & Strategy

• Manage updates for regional/global websites.
• Coordinate publishing schedules with global/local teams.
• Plan and drive content strategies for websites, including content calendars.
• Support UX/UI improvements to enhance user experience by working closely with developers.
• Ensure website reflects brand values by collaborating with copywriting and brand teams.
• Copywriting for multiple digital channels

Support on the replatform and new design of the website: 

• Lead re-platforming from CMS to Shopify from UX and UI standpoint
• Collaborate with IT team, Retail Excellence, and Site Merchandising team to set up the new website launching Sept 2027. 
• Lead new design implementation by working with internal teams and tech agency.

Content Development & Testing

• Develop and test content before it goes live.
• Lead testing process
• Brief and manage content translations, including localization with external agencies.
• Select, crop, and strategize imagery and assets for website pages and monthly homepage updates.
• Create website mock-ups using tools like Figma.
• Use and maintain content management tools like Amplience daily.
• Perform bug checking, error logging, and development planning to ensure content quality.

Project Management

• Oversee content, campaign launches, and UX/UI projects.
• Work with internal and external teams to deliver projects on time.
• Manage issue resolution and cross-functional communication.
• Using insight and data make recommendations and solutions to line manager to optimise the user journey

Analysis & Reporting

• Track and measure the effectiveness of online campaigns and activities.
• Conduct data analysis and competitor research.
• Report on activities and outcomes to inform strategy.

• Proven experience as a Digital Executive with a luxury brand is essential
• Ability to problem solve with information at their disposal
• Ability to manage internal stakeholders to achieve objectives
• Strong technical background including Website Management, digital reporting, User Experience design
• Up to date on digital innovation. Confident in creating reports to show campaign performance
• Ability to write engaging content, tailored to luxury clients 
• Good working knowledge of MS Office and Digital specific technology (e.g. CMS experience essential (SaleForce Commerce Cloud, Amplience, Shopify, Oracle) beneficial), HTML coding, Photoshop)
• Good understanding of media traffic and how they work together on site
• Understanding of what a customer journey is and how to build one
• Good understanding of mobile and how to adapt campaigns and assets is essential
• Campaign Management experience
• Regularly uses Google Analytics and other digital reporting tools. Confident in manipulating data to understand campaign effectiveness. Ability to identify key insights and feed into the evolution of digital campaigns 
• Using Figma – Wireframing & Mock-up creation, and build in CMS
• Base level of Photoshop: ability to crop, resize, etc.
• Project management – Work on deadlines
• SEO practices knowledges
• Experience working with development team, including testing with technical team

What you’ll get at De Beers 

At De Beers Group, our purpose is to Make Life Brilliant — and that starts with supporting our people to thrive at work and beyond with benefits that support your health, time, and financial wellbeing.

• Time that’s yours: 25 days’ annual leave plus bank holidays, with the option to buy or sell leave via our flexible benefits platform.
• A pension that invests in your future: minimum 4% employee contribution plus 11% company contribution (15% total).
• Healthcare you can rely on: company‑funded core Private Medical Insurance (Bupa), with options to upgrade or extend cover.
• Support when life gets busy: 24/7 confidential Employee Assistance Programme, access to a Mental Health First Aider network, and wider wellbeing resources.
• Financial perks & savings: access to our flexible benefits platform, including options such as holiday trading, travel insurance, dental cover, critical illness protection, retail vouchers and more.
• Share schemes: opportunities to participate in Anglo American share plans, including Free Shares, SIP and SAYE.
• Lifestyle perks: employee discounts, staff discount options, and onsite benefits where available (e.g. gym and restaurant facilities).

Benefits may vary and are subject to scheme terms and eligibility.

Our Values

Put Safety First 

We consider all risks to people and the environment before proceeding with any activity. We address risks before beginning any activity, even if this means stopping a task. Zero Harm is always our goal.

Be Passionate 

We are exhilarated by the product we sell, the challenges we face and the opportunities we create.

Pull Together 

Being united in purpose and action, we will turn the diversity of our people, skills and experience into an unparalleled source of strength.

Build Trust

We will always listen first, then act with openness, honesty and integrity so that our relationships flourish

Show we Care 

The people whose lives we touch, their communities, nations and the environment we share, all matter deeply to us. We will always think through the consequences of what we do so that our contribution to the world is real, lasting and makes us proud.

Shape the Future 

We will find new ways. We will set demanding targets and take both tough decisions and considered risks to achieve them. We will insist on excellent execution and reward those who deliver.

#LI-SB1