Own the website. Drive performance. Turn traffic into leads.
Weâre looking for a Website Channel Strategist who sees a website as more than just pages and pixels. For you, itâs a growth engine.
Youâll take full ownership of the website as a marketing channel, shaping strategy, improving performance, and ensuring it delivers measurable results. From user journeys to conversion rates, SEO to lead generation, youâll live and breathe everything that makes a high performing website tick.
This role is perfect for someone who blends creativity with commercial thinking. You care about beautiful design, but you care even more about what it delivers. Oh, and it's essential that you have webflow experience!
What Youâll Be Doing
Own the website end-to-end, with full accountability for performance, conversion rates, and lead generation
Continuously optimise site structure, navigation, content, and user journeys to drive measurable growth
Build and improve landing pages, forms, and CTAs that convert
Use analytics, A/B testing, and performance dashboards to guide decisions and uncover opportunities
Develop wireframes, prototypes, and user flows that balance usability with marketing objectives
Collaborate closely with Marketing, Growth, Product, and Development teams to align website activity with wider business goals
Maintain brand consistency and high design standards across all web touchpoint
Stay ahead of UX, CRO, and SEO trends to keep the site competitive and effective
Youâll report directly to the Head of Marketing and play a key role in shaping how the brand shows up digitally.
Requirements
What Weâre Looking For
Strong understanding of UX principles, conversion optimisation, and SEO fundamentals
A commercial mindset â you focus on outcomes, not just outputs
Experience using tools such as Webflow, Figma, or Adobe XD
Confidence working with analytics platforms (e.g., Google Analytics, Hotjar)
Experience integrating and managing HubSpot for lead generation and marketing automation
A proactive, curious attitude â you donât wait to be told what to improve
High attention to detail and pride in delivering quality work
Comfortable working in a fast-paced environment where priorities can shift
Your Experience
2+ years in UX, web optimisation, or website performance roles (ideally in a marketing-led environment)
Proven success improving conversion rates and SEO performance
Strong hands-on experience building and optimising marketing-focused websites in Webflow
Roberts Webb Recruitment are acting as a Recruitment Agency in relation to this role.
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