YouTube Channel Manager

Content and Programming and Optimisation: Develop and implement a comprehensive content programming strategy of YouTube channels, across multiple territories that closely aligns with both brand + audience needs. Ensuring high-quality video content and artwork align with brand strategies to achieve key performance indicators (KPIs). Optimization & SEO: Oversee the optimization of titles, descriptions, metadata, tags, and thumbnails to maximize click-through rates, search engine optimization (SEO), and overall channel visibility. Advanced Tool Utilization: Leverage advanced YouTube tools and emerging platform features to drive innovation and channel growth. Data-Driven Decision Making: Utilize YouTube Analytics, Dashboards, and third-party tools to monitor, analyse, and improve content performance, making data-driven decisions to adapt to market changes quickly. Cross-Functional Collaboration: Work closely with cross-functional teams, including Production, Marketing, Product Development, and Brand Management, to align YouTube strategies with broader business objectives. Stakeholder Communication: Present detailed and contextualised reports on channel performance, growth strategies, and key insights to stakeholders, ensuring transparency and alignment on objectives. Stay Updated: Keep up-to-date with the latest YouTube trends, algorithms, and best practices. Proven Experience: Extensive experience managing large-scale YouTube channels, with a strong understanding of YouTube's platform, algorithms, and best practices, and a demonstrated ability to grow and maintain successful brand channels. Advanced Technical Skills: Proficient in Adobe Photoshop, Adobe Premiere Pro, and other relevant tools; deep understanding of all YouTube features, including advanced analytics and Tubular Labs Strategic & Analytical Thinker: Strong analytical skills with a strategic mindset, capable of interpreting complex data sets and translating them into simple, actionable growth strategies. Creative and innovative mindset with a willingness to learn. Communication: Exceptional communication skills, with the ability to influence and collaborate with team members, stakeholders, and cross-functional teams. Proactive & Adaptable: Highly proactive, with the ability to balance multiple priorities, lead under pressure, and adapt quickly to changes in the digital landscape. Multilingual Advantage: Proficiency in another language is preferred but not required, enhancing the ability to manage channels in multiple regions. Knowing is Half the Battle Break the Mold Take Charge Be Legendary Friendship is Magic The Matrix of Leadership