Digital Merchandiser

Job Description

We are looking for a Digital Merchandiser to help build an outstanding LEGO digital shopper and consumer experience in our UK & Ireland (UKI) business. Bring passion for eCommerce, a proactive, analytical approach to help us reach more children and adult fans at one of the most loved brands!

****No relocation assistance is offered for this position****

Core Responsibilities

• Ensure high quality online brand presence at retail partners’ online sites.
• Drive development and implementation of the UKI digital merchandising strategy.
• Play a critical role to execute with e-retailers, creating roadmaps and driving digital merchandising activities, shaping the experience of LEGO shoppers.
• Drive weekly actions of our digital shelf performance to improve the shopper experience.
• Coordinate and ensure digital assets (title, text, images, etc.) are optimised for all sites and campaigns.
• Use the LEGO technology stack to deploy and scale the utilisation of impactful assets, driving novelty, awareness, engagement, and conversion and establish technology at retail partners to automate and simplify asset deployment and data exchange.
• Partner with regional eCommerce Centre of Excellence to develop forward-thinking, ecommerce-ready content and assets.
• Analyze and communicate data-driven insights, to drive future growth supervising online campaigns in collaboration with both our Key Accounts and Retail Marketing teams.
• Continuous test & learn to remain at the forefront of new opportunities and trends.
• Develop digital assets and assist with campaign implementation in cooperation with both internal and external partners.

Play your part in our team succeeding!

The UKI sales team is aspiring to enhance the business potential in a sustainable way, be the best partner to our retail partners, whilst building the brand through engaging online and in-store experiences addressing both consumers and shoppers.

Do you have what it takes?

• Experience in a fast-paced eCommerce/digital department.
• A proactive mentality and agile ways of working with a commercial understanding.
• Good understanding of omni-channel shopper behaviour.
• Proficient with CMS systems and web analytics tools with a curiosity to adopt new tools and tech.
• Excellent user of MS Office tools, especially Excel.
• English language proficiency is a must.

Join the global LEGO family!

What is in it for you? Here are some of what to expect:

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellness – We want you to be your best self, so you will have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.

Colleague Discount – We know you will love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached, you will be rewarded through our global bonus scheme.

Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility and frequency with you.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic, and inclusive culture of play at the LEGO Group, where everyone feels safe, valued, and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g., race, colour, religion, sex, national origin, sexual orientation, disability, or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Build your career brick by brick at the LEGO Group.

Bringing it to life

The person in this role will help reach more children and inspire the builders of tomorrow by providing best-in-class digital experiences with our retail partners. Come Play with us!

What’s in it for you?

Here are some of what to expect:

• Family Care Leave – We offer enhanced paid leave options for those important times.

• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

• Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.

• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

• Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.