Retail Innovation Lead

350M+ downloads, 65M monthly users, #1 by installs in the iOS Health category, 4.We’re a growing, Series B funded HealthTech building the essential digital health partner of tomorrow to empower women, girls, and people who menstruate with the knowledge and support they need to stay well and live better. Our cycle, ovulation and pregnancy tracking, educational content and anonymised community platform have been trusted for years by millions to help them feel more in control of their health every day. We’re harnessing the power of data analytics and AI to build a smarter future, one where we all know our bodies better, with an aim to become the essential health partner to women worldwide. As the CRM / Growth Marketing Lead at Flo, you'll guide our subscription growth initiatives by overseeing a dedicated team of two experienced growth managers. Your strategic approach will help refine Flo's activation, retention, and winback strategies to ensure a consistent and rewarding experience for our subscribers. Working closely with analysts, designers, researchers, and engineers, you'll identify opportunities to enhance our CRM and personalisation tools, improving customer engagement and long-term value. Experience managing a team of Growth Marketing Managers executing lifecycle monetisation projects; Expertise with price /discounts optimisation; Strong expertise in conducting A/B testing and validating assumptions to optimise marketing strategies; Strong analytical and problem-solving skills, with the ability to gather and interpret data, generate insights, and make data-driven decisions; Experience with developing internal CRM and personalisation tools and automation Developing and implementing data-driven marketing strategies to drive revenue growth for our subscription-based products/services across in-app, mobile, and email channels; Employing A/B testing and other conversion rate optimisation techniques to drive incremental improvements. Delivering actionable insights and recommendations derived from data analysis; Collaborating in developing requirements to enhance the capabilities of Flo's CRM and personalisation engine, supporting the team's marketing initiatives. #LI-JC1 #LI-Hybrid On top of competitive salaries, Flo's employees have access to: A flexible working environment with the opportunity to come into the office and work from home Company equity grants through Flo’s Employee Share Option Plan (ESOP) Paid holiday and sick leave Fully paid female health and sick leave, in addition to holiday and regular sick leave Six months paid maternity leave, and one months paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents Career growth, progression, and learning development resources Annual salary reviews A whole host of other benefits (health/pension/social schemes) Being part of a growing business means that sometimes it's not easy and we work hard, but our mission is always at the forefront of what we do. Diversity, Equity and Inclusion The strength of our workforce is in the diverse backgrounds of our employees, and Flo is committed to applying its equal opportunities policy at all stages of recruitment and selection. This means recruitment and selection of talent into Flo Health companies is only based on individual merit and qualifications directly related to professional competence. Shortlisting, interviewing, and selection will always be carried out without regard to gender identity or expression, sexual orientation, marital or civil partnership status, color, race, nationality, ethnic or national origins, religion or beliefs, ancestry, age, veteran status, mental or physical disability, medical condition, pregnancy or maternity status, trade union membership, or any other protected characteristics. Are you an experienced CRM focussed professional with experience in managing a CRM or growth marketing team? * -- Would you be able to commute to our London office (St Katharine's Dock) up to twice a week? * -- Flo Health can contact me about job opportunities for up to 3 years * -- For government reporting purposes, we ask candidates to respond to the below self-identification survey.As set forth in Flo Health’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. Voluntary Self-Identification of Disability For government reporting purposes, we ask candidates to respond to the below self-identification survey.As set forth in Flo Health’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. Veteran Status Please select Veteran Status Voluntary Self-Identification of Disability We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. If you want to learn more about the law or this form, visit the U.Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at . How do you know if you have a disability? A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to: Diabetes Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Disability Status Please select Disability Status PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete. #