Retail Marketing Director

Maidenhead, Berkshire (Hybrid Working – 3 days in office)

Salary: Up to £130,000 per annum

About Us

At Dignity, we're not your average end-of life service provider; we aspire to be the most trusted and valued companion during life's challenging moments. Our core mission is helping people say their goodbyes, remember, and celebrate lives with moments of closure and connection. Whether our customers are planning ahead or dealing with the unexpected, we've got it covered. As the way we mourn evolves, so does our strategy; we adapt to changing needs, across our rich range of funeral services including funeral plans and memorialisation and their digital delivery.

Our success stems from our exceptional team, their dedication, and our commitment to responsible business.

The Role

We are seeking a visionary Retail Marketing Director to lead in the design, development and delivery of the real estate, digital and community marketing strategy for the national retails branch network, supporting and enabling the delivery of the business performance objectives for growth.

You can download the full job description below. Key Responsibilities Include:

• Developing the playbook for regions and communities to compete for local market share – including localised digital marketing strategy, websites, social and digital traffic drivers such as paid search.
• Developing strong local brands, leveraging the equity of the national brand, creating influence and prominence in the community, driving footfall to enable sales of funerals, plans and memorials.
• Leading in the alignment and delivery of branch branding, front of house and the customer experience in branch including point of sale.
• Responsible for local promotional pricing initiatives to gain competitive advantage, operating within the relevant regulatory framework.
• Ownership of local marketing budgets, investment and performance for digital marketing, local advertising and sponsorship, and the measured return on investment from the activity.
• Measures and analyses data from campaigns to assess successes, return on investment and identify areas for innovation and improvement.

What we're looking for:

️ Experience implementing and maintaining localised brands

️ Experience designing and delivering brand strategy across physical and digital estates

️ Proven success of building, implementing and improving large-scale brand change programmes
️ Exceptional partner management skills and exposure to senior leadership teams

What we provide to you:

• Annual salary of up to £130,000 per annum

What are the next steps? If you are interested in learning more about Dignity, please feel free to visit our website at Alternatively, to be considered for this role, please submit your application via the ‘apply’ button, where a member of our resourcing team will review your application. Please note that this role is subject to meeting regulatory requirements. As an FCA-regulated organisation, we are committed to adopting the highest standards and we do this by employing individuals with the appropriate skills, experience and integrity to protect both the company and our clients. If you are considered for a role, you will be providing your permission for us to conduct the relevant checks and assessments that will be carried out during the recruitment and onboarding process. The nature of the checks will depend on whether the role is subject to the Senior Managers and Certification Regime (SMCR). Please note in accordance with our pre-employment checks, all roles will require a criminal record check and further enhanced checks may apply. Certain roles will be subject to ongoing checks in line with the Group SMCR Framework (Fit& Proper Policy). Further details will be explained to you throughout the recruitment process. Equality, Diversity and Inclusion Statement Our Vision is to connect with our clients, colleagues, company, and communities based on our principles whilst celebrating our differences. We aim to empower leaders and colleagues to seek out and understand new voices and perspectives; to be vocal about inequity and exclusion, and to take decisive, informed, and bold action to promote inclusion and belonging. Any unsolicited submissions from agencies will be accepted as a direct application from the candidate and no fees will be payable. We reserve the right depending on application numbers to close or extend the closing dates for positions; we would therefore recommend an early application.