Dr. Barbara Sturm, Social Media Graduate

Create planned and reactive social-first content in native, engaging formats that align with Dr. Barbara Sturm's brand identity, as well as relevant trends and cultural moments.
• Edit short-form video content for TikTok, Instagram Reels, Stories, and YouTube Shorts using light-touch, social-native editing tools and techniques.
• Design engaging social-first graphic assets, adapting content for different platforms and formats in line with the Dr. Barbara Sturm visual identity.
• Craft engaging, optimised social-first copy for all formats, ensuring it is accurate and aligned with the Dr. Barbara Sturm brand ethos and tone of voice.
• Coordinate all written and visual assets for content approvals and scheduling requirements to ensure content is delivered accurately and on time.
• Ensure all content is accurately formatted, scheduled, and published in line with the social media calendar.
• Maintain and update channel assets, including cover photos, banners, profile information, link-in-bio tools, and social commerce features.
• Provide day-to-day support to the Assistant Social Media & Community Manager across social media planning, content creation, and channel management.
• Support social media campaigns, launches, activations, performance tracking, and other administrative tasks as required.
• Contribute creative ideas for content, staying up to date with emerging trends, content formats, platform features, and audience behaviours.

• A true digital native with a deep understanding of Instagram and TikTok culture, trends, and content behaviour.
• Passionate about skincare, beauty, and the luxury market, with a genuine interest in Dr. Barbara Sturm's science-led approach.
• Experienced in creating and editing short-form video content and/or graphic assets for social media.
• Naturally creative, with a strong eye for visual content and an instinct for what makes social content engaging.
• A confident and capable writer who understands how to create engaging, platform-native copy.
• Highly organised and detail-oriented, with the ability to manage multiple tasks and deadlines.
• Proactive, collaborative, and eager to learn.