Media Specialist

Job Overview:

The primary role is to contribute to the success of all social media and online campaigns by increasing likes, followers, and overall engagement.  This would include developing content of campaigns for posting on all designated social media outlets to generate participant applications. Monitor the impact of social media campaigns and analyze, review, and report on effectiveness of campaigns to maximize results.  Support Fortrea Clinical Trials website by providing recommendations to maximize effectiveness of this site. Monitoring online competitor presences/perceptions, researching new blogs and channels for relevance/trend identification, reporting “chatter” and other relevant online data. Identify community outreach events, charities, local events, etc., that would serve to increase the awareness of the local site in the general population and medical communities.

Summary of Responsibilities:

• Accountable for the daily management of social platforms by writing and editing compelling social media content with the purpose of promoting healthy volunteer, special population and patient recruitment in clinical trials
• Create and implement social media campaigns and calls-to-action that drive potential participants to the website and generate applications to participate in clinical trials
• Become an advocate of the Company in marketing spaces, engaging in dialogues and sparking discussion and identifying negative commentary, reacting/responding in an appropriate way to mitigate any issues
• Analyze the impact of campaigns by reviewing and translating data into recommendations/or plans for revising and enhancing our media activity for the department head in an effort to maximize results
• Seeks opportunities to improve the use of new and existing marketing channels to increase ‘followers’ and develop relationships with organizations and support groups relevant to special populations and patient recruitment
• Develop email and newsletter templates to increase engagement with existing volunteers
• Monitor trends in social media tools and applications
• Conduct analysis on competitor activity
• Work with external vendors and partners to support campaigns and initiatives and to maximize integration of social media tools (e.g. ‘like’ and ‘share’ buttons) on the Fortrea Clinical Trials website
• Organize and manage multiple priorities
• Other administrative duties that support

Qualifications (Minimum Required):

• 1-year professional experience with social media platforms: (Facebook, Twitter, YouTube, etc.)
• Excellent written and oral communication skills, in particular excellent standards of spelling, punctuation and grammar
• Excellent social marketing conversation skills with a strong background in active participation on behalf of a brand
• Must be web, mobile and technology savvy with understanding of new trends and the latest in social media innovation
• Experience in managing web analytics applications (e.g. Google analytics)
• Excel intermediate skills
• Word intermediate skills desirable
• PowerPoint skills desirable

Preferred Qualifications Include:

• Educated to Degree level in Marketing, Communications or a related field or 3 years’ experience in social media industry in lieu of a degree

Learn more about our EEO & Accommodations request here.