Marketing Manager

Our client, a well-established leader in the PPE sector, is seeking an experienced Marketing Manager to join their growing team. Based at their office in Alton, Hampshire, this role offers the flexibility of hybrid working up to two days per week.

This is an exciting opportunity to become part of a highly reputable, family-run business that is entering an ambitious phase of growth.
As Marketing Manager, you will lead and develop the marketing team, driving lead generation and brand marketing initiatives to ensure objectives are delivered on time and to the highest standard.

Responsibilities:

• Deliver, track and report on the agreed marketing goals and KPI‘s
• Own the definition and effective implementation of the agreed marketing plan
• Lead generation performance and contribution
• Team leadership and management to deliver marketing goals
• Resourcing of the marketing team, including identification, on-boarding and performance management of external talent and suppliers.
• Budget definition and spend management
• Support implementation of brand initiatives
• Alignment and integration with other functions and teams
• Marketing processes, systems and tools definition and leverage
• Input to marketing strategy and annual business planning process
• Define the lead generation strategies and campaign plans.
• Leverage the profitable lead generation system to create profitable marketing sales growth. Ensure the system produces consistent ROI at the agreed levels.
• Create effective and productive working relationships with other functions within the business to facilitate high performance marketing outcomes.
• Influence the set up and effectiveness of HubSpot CRM including reporting, data cleansing, list management and the leverage of the HubSpot Customer Success Manager.
• Effectively leverage AI to drive marketing effectiveness and efficiencies
• Contribute to cross functional business processes to enhance the cashflow and profitability of the business – e.g. marketing forecasting and marketing input to business planning cycles
• Work with the marketing director to implement brand initiatives – example: create and maintain brand communities
• Development of marketing content and collateral for lead generation and nurture campaigns - email – blogs – lead magnets – website content – video – graphics – expos/trade shows
• Involvement in the implementation of SEO / GEO performance projects and plans
• Ensure the agreed product launch and introductions plan is delivered effectively and on time from both internal and external marketing perspectives.
• Consistent use of approved brand messaging, tone of voice and visual identity across channels

Requirements

• Significant experience leading marketing teams, initiatives/projects and delivering impressive results.
• Proven track record in marketing plan development and execution. Some experience / exposure to marketing strategy definition.
• Budget management and resource allocation experience.
• Comprehensive experience in digital and offline marketing channels.
• Deep understanding and implementation experience of CRM systems and marketing automation.
• Experience in marketing management, market segmentation and campaign management.
• Strong understanding of digital analytics, SEO, and marketing technology platforms.
• Ability to foster collaborative teamwork across functions.
• Ability to create engaging content and to engage effectively with all functions of the business
• Ideally degree-qualified in business/marketing.

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Benefits

• Salary- £55,000- £65,000 basic
• Companywide all staff profit-share bonus scheme’
• Employer pension contribution of 4% of your basic monthly salary
• Additional Days off – 31 days per annum, made up of 8 bank holidays, 21 days annual leave, 1 day leave on your birthday, and an extra day to spend out of the business on charitable activity.
• Death in Service
• Laptop
• Sickness Allowance – 5 days paid sick leave per year
• Specsavers Vouchers – All employees are entitled to a free eye test and a £50 voucher towards glasses if required for computer use.
• monthly employee recognition awards
• Quarterly teambuilding / offsite events
• Free parking & EV charging
• Training and Development – We believe in investing and developing our people; much resource is allocated to training and your development where we mutually agree it would benefit your role and add value to the business.
• Bi-weekly Friday lunch provided