PR Manager

Job Title: Freelance PR Manager
Location: London, Fleet, or Remote
Rate: Up to £250 per day

About the Role:
My client is seeking a creative PR Manager to boost their brand presence across both B2B and B2C audiences. This role requires a skilled storyteller capable of crafting compelling narratives that position their brand as an industry leader. You'll adapt messaging for different audiences, generate data-driven stories, and secure high-impact media coverage. Experience with the US market is a plus.

Key Responsibilities:

• Develop and execute a PR strategy for high-impact media coverage.
• Lead thought leadership campaigns and position spokespeople as industry authorities.
• Use data and insights to craft newsworthy narratives that attract media interest.
• Identify trends and insert the brand into relevant conversations.
• Develop strong brand positions on industry topics.
• Build and maintain media relationships to secure commentary, interviews, and op-eds.

Key Skills & Experience:

• Proven PR and communications experience.
• Strong ability to spot and develop newsworthy opportunities.
• Expertise in data-driven storytelling and creating effective PR campaigns.
• Experience in issue hijacking and capitalising on trends.
• Established media contacts across consumer, business, and trade press.
• Excellent writing skills for press releases, social media, and thought leadership

*Rates depend on experience and client requirements