Content Marketing Specialist - Vietnamese Market (3 month contract)

About Weee!

Weee! is the largest and fastest-growing ethnic e-grocer in the United States, operating in one of the largest underserved categories in retail with affordable access to exciting ethnic food. By partnering with local suppliers, redesigning the value chain and leveraging social buying, Weee! is reshaping the grocery business entirely. You can read more about us on Business Insider, Reuters and TechCrunch.

Weee! is headquartered in Fremont, CA, and is currently available coast to coast with exceptional growth (5x YoY) across geographies, categories and ethnicities. We have raised $800M+ in funding to date from leading investors including Softbank Vision Funds, DST, Blackstone, Tiger Global, Lightspeed Ventures, Goodwater Capital, XVC and iFly. The opportunity now is to join a rocketship as we prepare for the next stage of growth, and an eventual public listing.

This role is onsite 5 days a week in Fremont, CA 

About the Role

Weee! is looking for a talented, passionate Content Marketing Specialist to join our Vietnamese Marketing Team and help create high-impact campaigns for the Vietnamese community. In this role, you’ll partner closely with Merchandising and Product teams to build best-in-class in-app marketing content that drives key business metrics. This is a strong opportunity to grow with an entrepreneurial team in a fast-paced, dynamic environment.

Responsibilities:

• Create and execute end to end content across in-app pages, website landing pages, email, and push notifications (English and Vietnamese) for the Vietnamese storefront, supporting weekly deals, seasonal promotions, and evergreen collections


• Plan, launch, and optimize themed storefront activities and seasonal campaigns aligned with the marketing calendar to drive user engagement.


• Curate customer-centric content and SKU selections for Vietnamese customers, ensuring alignment with overall marketing goals.


• Use AI tools to enhance campaign creation, testing, and performance optimization.


• Drive improvements to in-app search by leading initiatives, running weekly reviews, and providing actionable feedback.


• Improve Vietnamese language storefront translation and support translation requests as needed.


• Partner with Growth marketing team and lifecycle marketing to identify new opportunities for new-user growth.


• Collaborate with the Product team on feature bundling and homepage improvements.


• Provide weekly updates on content marketing performance to team members and Market leaders.

Skills and Qualifications:

• 1+ years of content marketing experience, including landing pages, email marketing, and push notifications.


• Bachelor’s degree or equivalent relevant experience in content marketing, advertising, communications, or a related field.


• Strong grasp of content marketing fundamentals and copywriting best practices.


• Proficiency in Figma, Canva, Adobe, and Google Sheets required


• Analytical mindset with the ability to interpret performance metrics and turn insights into action.


• Comfortable using AI tools to improve marketing efficiency and effectiveness.
  Familiarity with Klaviyo is a plus. 


• Excellent verbal and written communication skills; native/bilingual Vietnamese and strong English proficiency required.


• Deep understanding of the Vietnamese community, including taste preferences, food trends, and culture.


• Experience in eCommerce or food delivery is a plus.


• Passion for making delicious, fresh groceries accessible to everyone.

Compensation Range

• The US base salary range for this full-time position is $70,304 - $75,000


• This role may be eligible to discretionary bonus, incentives and benefits 


• Our salary ranges are determined by role, level, and location

The range displayed on each job posting reflects the minimum and maximum base salary for new hires for the position across all US locations. Within the range, individual pay is determined by multiple factors like job-related skills, experience and work locations. Your recruiter can share more about the specific salary range during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include any variable compensation elements.

Weee! is an equal opportunity employer welcoming all qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law.  Discrimination or harassment of any kind is not tolerated at Weee!. If you need to inquire about an accommodation or need assistance with completing the application, please email us at [email protected].

For more jobs and to find out more about Weee!, visit our career page: https://about.sayweee.com/careers

Softbank Vision Funds