Freelance Senior Social Media Marketing Manager

ROLE SPECIFICS 

We’re looking for a savvy, strategic, and culture-obsessed Freelance Senior Social Media Manager to join our growing team. As a key player at our social-first agency, you’ll bring brand voices to life across platforms, craft scroll-stopping content, and keep your finger on the pulse of what’s trending. You’ll work collaboratively and cross-functionally with account management, creative, data, and production teams to develop and execute holistic social media content plans that ladder up to client goals. You’ll also oversee the day-to-day flow of social content across all touchpoints and platforms (especially Tik Tok, Instagram, Facebook and YouTube shorts), ensuring quality, consistency, and timely delivery. If you're passionate about internet culture, storytelling, and making brands shine in the social sphere, this one’s for you. 

RESPONSIBILITIES

• Develop brand and content strategies that meet the goals of the brand 


• Understand and optimize content calendars for brands’ social media channels to support “always on” evergreen content and timely, campaigns needs


• Help advise and monitor social and community management tactics for key product launches, events, activations and help create proactive crisis management programs


• Monitor content performance and develop weekly, monthly and contribute to quarterly analytics reports in order to identify & provide key insights, recommendations and track against KPIs


• Work with the data team to develop, present, and optimize weekly and monthly reports


• Identify trending opportunities and cultural moments for the brand to partake in on a daily and weekly basis


• Partner with the creative team to ideate on fun, relevant content that ladders up to clients’ overarching social/channel strategies


• Support content creation to ensure delivery in a prioritized, timely manner while proactively finding opportunities and efficiencies to maximize content opportunities


• Engage with the community and participate in relevant cultural conversations to increase brand visibility


• Regularly analyze the competition and other best-in-class brands to inspire new ideas and executions – especially in new platform innovations


• Extend Movers+Shakers position as an industry-thought leader with your insights and analytics

QUALIFICATIONS

• 5-8 years of client-facing social media management for a brand with multiple product handles and/or strategy experience in a creative agency setting


• Extensive experience managing social media channels 


• Strong experience in ideation and execution of different strategic approaches


• Experience with and interest in TikTok, Instagram, YouTube Shorts, Facebook, X, and Threads


• Experience creating stories, carousels, or static content for different platforms 


• Experience with data, analytics and content reporting


• Strong copywriting and ideation skills


• Passion for delighting clients and going above & beyond 


• Comfort in a fast paced sometimes unstructured working environment 


• Leadership ability, able to guide and empower the team to achieve goals.


• Experience with Adobe Creative Suite is a plus 


• A self-starter with a finger on the pulse of new innovations and opportunities


• Spreads Joy! 

We look forward to hearing from you! 🎵💃