Head of Content & Storytelling

Mission

Turn Good Trouble into a daily, unavoidable cultural presence through powerful storytelling across platforms.

What This Role Really Does

This person ensures:

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  The brand shows up every day, everywhere, with intention

  
  


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  The story is felt, not just told

  
  

Key Outcomes

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  Build a high-output content engine (daily/weekly cadence)

  
  


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  Scale Dee as a category-defining founder voice

  
  


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  Drive organic reach, engagement, and cultural relevance

  
  


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  Create signature content series (Blues, leadership, legacy)

  
  

Core Responsibilities

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  Own content strategy across:

  
  
  
  
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    LinkedIn (thought leadership)

    
    
  
  
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    Instagram (brand + lifestyle)

    
    
  
  
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    Email/newsletter (conversion + depth)

    
    
  
  
  • TikTok (engagement + lifestyle)
  
  
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    Video (short-form + long-form)

    
    
  
  
  
  


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  Build and manage:

  
  
  
  
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    Content calendar (90-day rolling)

    
    
  
  
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    Creative team (design, video, copy)

    
    
  
  
  
  


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  Develop:

  
  
  
  
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    Campaigns (Trouble in Blues, Pour With Purpose)

    
    
  
  
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    Founder storytelling platform (“Courage by Design” integration)

    
    
  
  
  
  


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  Track and optimize engagement + conversion

  
  

Ideal Profile

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  Background in:

  
  
  
  
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    Media, storytelling, or brand content

    
    
  
  
  
  


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  Has built audience-driven brands or personalities

  
  


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  Understands algorithm + emotion + narrative

  
  


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  Can balance luxury + authenticity