Membership Sales Director

Dunaway National I Atlanta, Georgia

Opening Spring 2028 I Pre-Opening Sales Launch 2026

About Dunaway National

Dunaway National is a women-led national premier golf club in development in the Serenbe-Dunaway Gardens corridor near Atlanta. Inspired by wellness, creativity, and world-class golf, the club will unite a community of high-net-worth leaders and innovators from across the country. With championship golf, a luxury spa, villas, chef-driven dining, and plans to host premier championship golf, Dunaway National will redefine the modern private club experience.

The Opportunity

This position will lead membership growth from the Founding Campaign through Masters Week opening, guiding Dunaway to its 435-member goal by 2028. The role will continue to expand the club's national presence and community-ideal for a polished, driven professional who excels in relationship-focused, high-touch sales.

Core Competencies:

• Elite Relationship Development and Network Access
  
  
  
  • Demonstrated success building trusted relationships with high net worth and high-profile individuals. Ability to leverage personal credibility and networks to convene influential audiences and create meaningful access to prospective founding members.
  
  
  
  


• Strategic Convening and Market Activation
  
  
  
  • Proven ability to design and execute targeted, multi market engagement strategies that position leadership in front of the right individuals. Skilled at creating intimate, high impact environments that foster authentic connection and accelerate membership interest.
  
  
  
  


• High Touch Membership Sales and Conversion
  
  
  
  • Track record of leading relationship driven sales within a high consideration environment. Experience engaging sophisticated buyers, guiding long decision cycles, and converting values aligned individuals into committed members.
  
  
  
  


• Community Curation and Standards Stewardship
  
  
  
  • Experience simultaneously driving membership growth while maintaining a clear and consistent standard for admission. Ability to exercise sound judgment in evaluating fit, ensuring alignment with the club’s values, and protecting the integrity and long term quality of the membership community.
  
  
  
  

What you will do:

• Develop and execute a membership sales strategy to achieve initiation and dues revenue goals.


• Cultivate strategic partnerships with women's leadership organizations and luxury lifestyle brands to drive qualified referrals and expand Dunaway's ambassador network.


• Build and manage a pipeline of affluent prospects through personal networking, events, and partnerships.


• Lead private dinners, preview events, and national roadshows in key markets (Atlanta, New York, Palm Beach, Dallas, LA, Chicago.


• Launch the Founders Ambassador Program and collaborate with luxury and LPGA-aligned partners.


• Maintain CRM tracking, reporting, and forecasting to meet or exceed pre-opening targets.

What you will have:

• At least 8-10 years' experience in luxury membership, private club, or high-net-worth sales.


• Strong existing network in Atlanta and at least two other national markets.


• Passion for golf, wellness, and relationship-driven sales.


• Exceptional communication, presence, and attention to detail.


• Entrepreneurial mindset with the ability to operate independently.


• Willingness to travel nationally (20-30%).

Why Dunaway National

Join a leadership team shaping the next generation of private clubs - where women lead, creativity thrives, and connection defines success! Competitive base salary plus performance-based incentives, benefits, and pre-opening bonuses. Be part of a legacy that redefines the future of private clubs - where women lead, creativity flourishes, and membership means belonging.