Freelance PR Account Executive (USA)

Working at PRLab

At PRLab we breathe innovation and we are always looking for fresh talent who are just as enthusiastic about a successful PR campaign as we are. In short, we approach this quite differently: we believe in an integrated marketing approach with PR as a prominent factor. This involves multiple touchpoints to reach the target groups of our customers everywhere. We do this proactively; so we don't wait and go to the seams to deliver results and reinvent the concept of “PR”! We are an international team with an HQ in the heart of Amsterdam and offices popping up around the globe.

About the Job

We are seeking a results-driven PR Account Executive to join our team. The ideal candidate will bring a PR experience background, a strong media network, and a proven track record of successfully managing and retaining client accounts. This role involves exceeding KPIs by implementing clear client strategies, showcasing creativity, taking full ownership of designated markets, collaborating as the main point of contact for market accounts in meetings, delegating market-specific tasks, and providing weekly updates and reports along with weekly meetings to discuss strategy and retention.

What we seek in you:

• A bachelors or equivalent in PR/Journalism/Communication


• Two years of experience in PR or a related field is mandatory


• Experience in sales


• Fluent in English


• You are interested in language and able to think creatively with words, while maintaining a professional tone


• Are able to have a professional attitude with clients


• Can handle client confrontation


• Are articulate under pressure


• Attention to detail


• Are comfortable asking questions while proposing solutions


• Are ambitious, detail-oriented, positive, decisive, and proactive


• Experience in B2B, SaaS, Tech and startup industries is desirable

Your duties may include, but are not limited to:

• Participating in meetings with clients to discuss campaign strategies and goals, then developing a plan to achieve them


• Communicating with clients to ensure they are satisfied with their campaigns and evaluating progress with the client


• Reviewing analytics data (including but not limited to competitor tracking) to determine effectiveness of previous campaigns and planning future ones accordingly


• Developing and maintaining client relationships to ensure satisfaction with services provided by the agency


• Preparing reports detailing the work performed on each campaign


• Pitching and newsjacking


• Media training


• Writing or revising content


• In addition to PR responsibilities, you will also play an active role in sales: helping identify leads, pitch services, and contribute to business development efforts.


• Liaising with media, clients, and stakeholders


• Sometimes developing content for social media accounts and writing blog posts


• Creation of strategy and planning of things such as content, press releases, etc.


• Sometimes: Event support (when requested by the client), including finding videographers, photographers, etc.

Start Date

Asap