Social Media Specialist

LifeHikes is looking for a Social Media Coordinator to support and execute our social media strategy.   

A career with LifeHikes is an opportunity to work within a global ecosystem of lifelong learners. In joining us, you are embarking on a mission to help people everywhere discover and unleash their full potential. Candidates that align to our core values are people who Get Results, Lead with the Heart, are All about Others, and make Data Driven decisions (GLAD). With humble roots in public service, we remain connected at the core level to the human touch that makes our approach so magical, even as we journey at a rapid pace towards a tech-enabled future.    

Reports to: Senior Marketing Manager 

Responsibilities 

1. Competitor research: Review existing strategy, re-define and evolve a clear social media strategy aligned with business goals (brand awareness, lead generation, thought leadership). Identify target audiences, prioritize channels, and shape the content approach for each platform. 

2. Develop Engaging Social Media Content: Collaborate and leverage CEO and Coach insights to create, schedule, and publish engaging content across LinkedIn, Instagram, TikTok, Facebook, X (Twitter), and emerging platforms, including visual & video content and recurring series. 

3. Asset Coordination & Light Content Production: Gather, organize, and repurpose content from internal stakeholders (coaches, events, media appearances), and perform light editing of graphics or short-form video (e.g., clips, captions, formatting) to prepare for posting. 

4. Content Calendar & Publishing Operations: Maintain and manage a rolling social media content calendar (2–4 weeks ahead), ensuring consistent posting cadence across platforms and alignment with key campaigns (e.g., Summit, media appearances, programs, client trends). 

5. Community Management & Engagement: Monitor comments, messages, and mentions across platforms; respond in a timely, professional manner; and flag high-priority opportunities (e.g., media interest, partnership inquiries, lead inquiries) to the team. 

6. Social Media Analytics: Track and report on key social media performance metrics (reach, engagement, follower growth, conversions). Maintain awareness of trends, algorithm changes, and new features 

7. Brand Consistency & Quality Control: Ensure all posts align with brand voice, messaging standards, and visual guidelines 

8. Activate & Elevate Internal Voices: Own the activation of coaches, leaders, and teams on social by shaping their messaging, surfacing insights, and elevating their presence. Provide clear guidance, prompts, and templates to drive consistent, high-impact visibility, particularly on LinkedIn, while serving as a strategic advisor on effective communication. 

9. Own Performance & Pipeline Impact: Drive measurable business outcomes from social by analyzing conversion signals (DMs, form fills, meeting requests) and turning engagement into qualified leads and program interest. Lead ongoing testing and iteration to improve results, and partner closely with Sales and Marketing to align social strategy with pipeline generation and campaign goals. 

Experience & skills required: 

• Proficient in social media platforms including LinkedIn (primary), Instagram, and TikTok. 

• Experience with video creation and editing for short-form content (Reels, TikTok, Shorts) 

• Excellent communication skills (written, verbal, nonverbal), especially the ability to write concise, professional outreach messages to a wide variety of stakeholders. 

• Detail oriented and organized, with the ability to manage multiple simultaneous projects at once while ensuring a high level of accuracy. 

• Demonstrated ability to work independently with limited oversight.    

• Excellent ability to adapt in a fast-paced and evolving work environment; startup or small company experience preferred.  

• Curious learner who takes responsibility for your own growth, knowledge, and development.  

• Ability to utilize technology, including AI tools, to make your work more efficient. 

• Demonstrated ability to collaborate with a diverse group of people, including clients and cross-functional colleagues, across time zones and cultures.  

Compensation 

$30-35/hour, commensurate with experience. Estimated volume of work is 15 hours/week.