Senior Event Planner

The Senior Event Planner is responsible for leading the strategy, planning, execution, and evaluation of high-impact corporate, clinical, and commercial events for Dentsply Sirona. This role drives exceptional attendee experiences that reflect the company’s brand and business priorities. The ideal candidate is a proactive, detail‑driven events leader with deep experience managing complex, multi‑day programs, cross‑functional partnerships, and external vendor relationships in a fast‑paced global organization.

Key Responsibilities

Event Planning

• Manage the end‑to‑end planning and delivery of major corporate and clinical events, including customer programs, national sales meetings, incentive meetings and large user conferences.


• Translate business objectives into event concepts, agendas, and experience designs that engage targeted audiences and elevate the Dentsply Sirona brand.


• Build and manage detailed project plans, timelines, budgets, and risk assessments for all assigned programs.


• Serve as a trusted advisor to internal partners, guiding them through event strategy, options, and best practices.


• Collaborate with global teams to support consistency across regions while tailoring experiences to local needs.

Event Execution & Logistics

• Oversee venue sourcing, contract negotiations, and vendor selection (A/V, production, décor, catering, transportation, security, registration, housing, etc.) for annual national sales meeting, incentive meeting and DS World customer conference.


• Develop comprehensive event documentation, including run‑of‑show, production schedules, staffing plans, and briefing materials.


• Partner closely with Marketing, Sales, Communications, Clinical Education, and Executive Leadership to ensure alignment on content, messaging, and attendee experience.


• Manage on‑site operations, providing leadership to staff, vendors, and stakeholders to ensure flawless execution.

Financial & Vendor Management

• Own event budgets from forecasting through final reconciliation; ensure responsible cost management and ROI reporting.


• Negotiate and oversee vendor contracts and performance, ensuring the highest standards of service delivery and compliance with company policies.


• Evaluate cost‑saving opportunities and implement process efficiencies across the events portfolio.

Compliance & Process Excellence

• Ensure event activities comply with all applicable regulatory, legal, and industry standards.


• Support continuous improvement of processes, tools, templates, and standard operating procedures related to event planning.


• Maintain accurate data and reporting for internal systems, including attendee management, budgets, and post-event analysis.

Qualifications

• Bachelor’s degree in Event Management, Marketing, Communications, Business, or related field.


• 5+ years of experience in corporate event planning, preferably within a global, matrixed organization or regulated industry (medical device, pharmaceutical, healthcare, or technology).


• Demonstrated experience managing large‑scale, multi‑day events with complex logistics and VIP stakeholders.


• Strong project management and organizational skills with exceptional attention to detail.


• Excellent communication and interpersonal abilities; comfortable interfacing with senior executives and cross‑functional teams.


• Proven budget management and vendor negotiation experience.


• Ability to travel 10-20% depending on event calendar.

Preferred Qualifications

• CMP (Certified Meeting Professional) or CSEP certification.


• Experience supporting clinical education events or healthcare professional programs.


• Familiarity with Cvent.

Success Factors

• Strategic thinker with a passion for creating meaningful, branded experiences.


• Calm under pressure, with strong problem‑solving and on‑site leadership skills.


• Collaborative and diplomatic communicator who builds trust across teams.


• Resourceful, solutions‑oriented, and committed to continuous improvement.