Senior Marketing Manager - Events

Role Overview

We’re looking for a Senior Marketing Manager, Events to fully own and evolve our global events program and team—from strategy and planning through execution, measurement, and optimization. This is a high‑visibility role with broad exposure to senior leadership, business unit leaders, and field teams across the organization.

This role is ideal for a strategic, detail‑oriented marketer who thrives in complexity, enjoys building scalable programs, and can manage a team of events specialists. You’ll act as the quarterback of our events engine, ensuring events are not one‑off moments, but a repeatable, revenue‑driving system.

Your Impact:

People management

• Lead, mentor, and empower a high-performing events team


• Build and manage a skilled events team, fostering an environment of growth, collaboration, and accountability


• Set clear goals and expectations, providing ongoing feedback and coaching to develop talent and maximize team performance


• Champion diversity, inclusion, and professional development—ensuring all team members are empowered to contribute and advance


• Lead by example in operational excellence, strategic thinking, and results orientation, inspiring the team to achieve ambitious business goals

Global Events Program Ownership

• Designing and executing a balanced event portfolio across webinars, CPE programs, executive dinners, roundtables, conferences, and flagship in‑person experiences


• Translating business goals (pipeline, revenue, brand, community) into a clear annual events roadmap


• Applying and evolving our tiered event model to ensure the right level of support, consistency, and scalability across markets


• Serving as the single point of accountability for event outcomes, timelines, and quality


• Advise on where events fit into the buyer journey and how they support pipeline creation and account growth


• Assist in guiding stakeholders toward the right event formats based on audience, objectives, and budget


• Balance global consistency with local flexibility—empowering offices while protecting brand, data integrity, and ROI

Operational excellence and execution

• Manages and optimizes the company’s presence at industry events, trade shows, webinars, and partner-hosted activations to ensure brand consistency, audience engagement, and alignment with broader marketing goals


• Develops and executes multi-channel event promotion strategies across email, digital, and partner platforms to drive awareness, registrations, and ROI


• Enables field by coordinating materials for sales-led attendee outreach


• Own and continuously improve event planning workflows, timelines, and playbooks


• Ensure consistent use of tools and platforms (registration, email automation, check‑in, reporting)


• Partner with creative, content, digital, and operations teams to deliver cohesive event experiences


• Proactively identify risks, bottlenecks, and opportunities to improve speed and quality


• Manage event-related web pages, content, and registration workflows to ensure alignment with campaign goals and seamless audience experience

Measurement, Reporting & ROI

• Define and track core event KPIs: registrations, attendance, engagement, pipeline influenced, revenue, and ROI


• Partner with marketing analytics to maintain clean, standardized reporting


• Deliver executive‑ready insights that highlight what’s working, what’s not, and where to invest next


• Use data to optimize event mix, formats, budgets, and follow‑up strategies

Your Experience:

• Action Oriented- Embraces new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm


• Collaborative- Partners and connects with others to achieve shared goals or objectives, seeking input and inspiring others to value the same, building trust with each collaborative interaction


• Growth Mindset- Embraces challenges, seeks out inspiration in others, and is open to continuously improving and developing skills and business knowledge


• Learning Agility- Demonstrates courage and a willingness to learn by proactively accepting or requesting participation with unfamiliar tasks or projects


• Planning Forethought and Alignment- Plans and prioritizes work to meet commitments aligned with organizational goals


• Results Oriented- Consistently achieves results, even under tough circumstances


• Strategic Mindset- Looks from above to provide objective perspectives to represent strategies creating lasting business value


• Team mentorship - Encourage open communication and transparency within the team to foster trust and resolve conflicts efficiently.

 Minimum Qualifications

• Bachelor’s Degree in Marketing or related field.


• 6-8 years of experience in B2B marketing, with significant ownership of events or experiential programs


• Proven track record managing both organic and paid event strategies and execution.


• Deep understanding of social media platform best practices, algorithms, and audience engagement tactics.


• Experience with employee advocacy platforms (e.g., DSMN8) and executive thought leadership.


• Experience with people management is preferred, but not required.


• Strong writing and storytelling skills with the ability to tailor messages to different audiences.


• Analytical mindset with the ability to pull insights from data and make recommendations.


• Content Planning & Creation – Strong editorial and visual eye with the ability to collaborate on or oversee the creation of compelling content.


• Campaign Management – Experience running targeted campaigns with clear KPIs and conversion goals.


• Must be willing to travel at least 25% for events