Web CRO

Web CRO -Conversion Rate Optimization Consultant

Onsite – Newark CA

 Rate - 90$ per hour

Job responsibility:

1. Website & Funnel Analysis

• Analyse user behaviour through tools like Google Analytics and Hotjar
• Evaluate existing conversion funnels and identify drop-off points.
• Conduct heuristic evaluations and usability audits.

2. A/B & Multivariate Testing

• Design, run, and analyse A/B or multivariate tests to compare different web page versions.

3. User Research & Feedback

• Collect qualitative data via surveys, interviews, and on-site feedback.
• Analyse customer feedback to identify pain points and opportunities.

4. UX/UI Recommendations

• Provide actionable insights on improving layout, design, messaging, and user experience.
• Collaborate with designers and developers to implement changes.

5. Data-Driven Strategy

• Develop conversion strategies tailored to business goals.
• Create reports that clearly show test results, findings, and ROI.

6. SEO & Landing Page Optimization

• Ensure optimized landing pages for both paid and organic traffic.
• Collaborate with SEO and PPC teams to align traffic strategies with CRO goals.

7. Tool Implementation & Management

• Implement tracking tools like GTM (Google Tag Manager), heatmaps, and event tracking.
• Ensure data integrity and tracking accuracy.

 Skills & Tools Commonly Required:

• Google Analytics / GA4
• CRO platforms (VWO, Optimizely, Google Optimize)
• UX tools
• HTML/CSS basics (to work with devs)
• A/B testing methodologies
• Copywriting & persuasion psychology knowledge