Associate Director, Social Strategy

Associate Director of Social Strategy Calling all social media trendspotters, TikTok scrollers and Instagram double-tappers: AMP Agency is hiring for an Associate Director of Social Strategy. This person will lead social media strategies and overall social presences for well-known consumer brands. They will be responsible for defining their clients' strategic approach to delivering against business objectives, utilizing best practices and actionable insights to inform channel-specific strategies across owned social platforms. They will also contribute to the evolution of our agency's social team through best-in-class thinking and work closely with account, creative and client teams across key strategic initiatives. REQUIREMENTS / SKILLS7+ years social media experience with 2+ in a client-facing roleWell-versed in planning social-first strategies and campaigns, carefully selecting the correct channels, leading content, and approving tactics to engage target audiences Experience and interest in managing and mentoring junior team membersKnack for knowing what content resonates with different audiencesPassion for understanding cultural trends and consumer motivationsAbility to analyze performance across social media platforms to identify trends, learnings and implications from both a paid and organic perspectiveExperience with social media management software (Sprout Social, Hootsuite, Netbase, Sprinklr, etc.) CORE RESPONSIBILITIESFormulating high performance social campaign plans that reflect client objectives and KPIsUtilizing social audience and consumer research and insights to develop approach and tactics that meets business goalsAdvising clients on the correct approach to best reach business objectives through social media, acting as a trusted leader in the face of internal and external teams Working closely with internal teams, including creative and analytics, to deliver actionable insights that will inspire the larger team's thinkingMeasuring and reporting, with a clear view on what's working and why, to demonstrate value and optimize go-forward performancePartnering closely with creative and strategy teams to develop briefs that help reach social media objectives Cultivating a deep knowledge of social media behaviors across consumer segments, platforms, and verticals, used to inform how AMP's clients advertise and engage across channelsEffectively communicating ideas, recommendations, updates and progress clearly and professionally, both to internal and client-facing teams as needed.Managing direct reports, including community managers and junior social strategists DELIVERABLES Responsible for leading the following deliverables:Strategic social campaign plans and content strategies Consumer research and insights development Strategic and tactical creative briefs Social landscape and competitive auditsClient counsel and relationship building Team leadership and mentorship Agency social POVsOversee community management playbook development and ongoing community management Job Location: Remote, any US time zone Position Type: Full timeReports to: Group Director, Social StrategyExperience: 7+ years experience in social media-focused roles, 2+ client-facingTravel: Up to 25% travel expected About AMP Agency AMP Agency is a full-service, integrated marketing agency. We"re a team of creative minds, digital strategists, social and behavioral scientists and media experts that focus on creating contextually relevant consumer engagements across digital and physical brand experiences. We employ an 'Insights Inspired, Results Driven' approach to design end-to-end marketing solutions for the brands with which we partner.AMP Agency is an equal opportunity employer and encourages people from all backgrounds and experiences to apply. AMP Agency does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age or other legally protected status. We prohibit harassment of applicants and employees based on any of these protected categories.
Employment Type: Full-Time