Digital Account Executive

Description

WRAL Digital Solutions, a divisionof Raleigh-based Capitol Broadcasting Company, is looking for a dynamic addition to our sales team.We are looking for an experienced, successful sales professional who excels at prospecting, pursuing and cultivating new business.who is notafraid to roll up their sleeves and go after new business. Ideal candidates are initiative-taking, quick-thinking, solution-oriented, consultative sellers with a positive attitude.Sales experience is needed, while digital marketing and advertising experience is preferred. 

You couldbe a good fit if you:  

• Enjoy being a hunter and thrive on energetically pursuing new business and owning your book of business, while contributing meaningfully to the growth of our overall team. 

• Consistently exceed your sales quota/budget by showing a williingness to perform key sales activities ongoingly and proactively 

• Are self-motivated and accountable, with the ability to prioritize high value and high impact activities to achieve your goals and consistently exceed budget 

• Have local contacts and a solid network.  

Responsibilities include: 

• Prospecting and developing a full new business sales pipelineon a consistent basis. 

• Establishing credibility with local businesses and agencies as a digital advertising expert. 

• Identifying prospects, scheduling appointments, uncovering opportunities, presentingproposals, and selling a suite of digital solutions including WRAL.com, display, social, sponsorships, and creative services. 

• Achieving monthly assigned budget. 

• Maintaining and growing your book of business. 

• Collaborating with digital strategists and campaign managers to build strategies, monitor campaigns, and review results. 

• Regular meetings with current clients to share the effectiveness of their campaigns and discuss new products/solutions to help them meet their goals. 

• Staying current on industry trends and best practices. 

• Using CRM tools to log sales activities and manage pipeline/forecast. 

Requirements: 

• 5+ years of sales experience or 3+ years of advertising sales experience (digital experience preferred) 

• Demonstrated success in prospecting, developing, maintaining, and growing sound relationships with new businesses and a record of accomplishment of meeting sales goals.  

• Excellent organizational, communication and presentation skills. 

• Experience selling digital marketing and advertising is a plus!  

• Must reside in Raleigh-Durham market. 

• A valid driver’s license with a clean driving record, and a pre-employment drug screening are required. 

A pre-employment drug screening is required. EOE M/F. All Capitol Broadcasting Company properties are tobacco free. Capitol Broadcasting Company participates in E-Verify. 

Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV WRAZ-TV WRAL-FM WRAL-HD2 WNGT-CD WCMC-FM WCMC-HD1 WDNC-AM WCMC-HD2 WCMC-HD3 WCLY-AM WCMC-HD4 Microspace , and    WRAL Digital  in Raleigh, NC;    WILM-TV  ,    WILT-LD  and    Sunrise Broadcasting  in Wilmington, NC;    The Durham Bulls Baseball Club  ,    Bull City Hospitality   , and   Coastal Plain League  in Durham, NC;   The Holly Springs Salamanders  in Holly Springs, NC;   The Greenville Yard Gnomes  in Greenville, NC; the   American Underground   startup hub in Durham, NC; and real estate interests including the   American Tobacco Historic District  in Durham, NC;   Rocky Mount Mills  in Rocky Mount, NC;   MoJud Lofts  in Greensboro, NC; and   The Thread  in Rock Hill, SC