PURPOSE STATEMENT:
To help achieve the desired utilization of the facility’s continuum of care through the effective application of marketing principles and methods.
ESSENTIAL FUNCTIONS:
- Work closely with the Business Development Director to operationalize goals into clear marketing strategies.
- Disseminate information to referral sources on facility services and programs.
- Facilitate educational presentations related to mental health, mental illness, chemical dependency issues to schools, referral sources and community and governmental agencies.
- Collect and analyze data on other inpatient and outpatient facilities/programs and the types of services offered.
- Coordinate monthly/quarterly marketing and referral reports and analyses.
- Provide administrative oversight of marketing activities.
- May participate i n health fairs and facilitate special service-related events.
- First line contact for referral sources to notify them of their referral’s admission status.
- May be responsible for organizing alumni activities.
- D evelop and implement community relations activities for a specific target audience.
OTHER FUNCTIONS:
- Perform other functions and tasks as assigned.
EDUCATION/EXPERIENCE/SKILL REQUIREMENTS:
- High school diploma or equivalent required . Associate’s or bachelor’s degree in Marketing or related health or social services preferred .
- One or more years’ experience in sales or marketing preferred.
- Previous sales and/or marketing experience preferred.
LICENSES/DESIGNATIONS/CERTIFICATIONS:
- Must have and maintain a valid driver’s license, automobile insurance coverage and have access to an automobile, where facility requires .
We are committed to providing equal employment opportunities to all applicants for employment regardless of an individual’s characteristics protected by applicable state, federal and local laws.