Director of Marketing

Middle Georgia State University (MGA), a multi-campus, baccalaureate and graduate degree granting public institution, is the most affordable public state university in Georgia. MGA has five campuses-Macon, Cochran, Dublin, Eastman, and Warner Robins, all located in central Georgia-and global outreach through its fully-online campus. Its enrollment of 8,000 students is largely comprised of students from most of Georgia's 159 counties. The University has six academic schools, including Georgia's flagship aviation university, that support its mission to educate and graduate inspired, lifelong learners whose scholarship and careers enhance the state.

This position directs the University's marketing/advertising efforts and creative services projects and manages the budget for advertising and related services.

Marketing (70%) -
Manages an institutional marketing plan that strengthens the University's brand, improves its visibility/reputation and supports recruitment/enrollment. This plan will include multiple, large-scale projects that support the institution's strategic plan as well as the institution's enrollment management plan
Creates and executes high-impact integrated marketing campaigns to achieve institutional goals. This includes content development across variety of channels - print, digital, broadcast, as well as social media and website
Works with Admissions from conception to design delivery for enrollment-related deliverables
Acts as primary liaison with outside marketing/PR agencies, including contract review, review of Scopes of Work, billing, best practices, and resource allocations (internal vs. agency)
Designs and edits various publications for other University departments, programs, and offices
In collaboration with communications team, develop, maintain, and enforce identity guidelines to ensure uniformity in branding and consistent adherence to standards
Supervises use of University's institutional identity including seal and logos
Prepare requests for project proposals and quotes; handle invoicing and payment processes
Manages photography requests and supervise outsourced creative talent for video and audio productions for external audiences
Oversees purchasing and purchasing process/budget for marketing/advertising and related services
Effectively prioritize multiple projects and balance a constantly shifting workload
Assess the effectiveness of all activities Management, Leadership & Collaboration (20%) -
Manages and directs creative team, which includes both in-house and outsourced creative personnel - Marketing's creative team is responsible for developing content for a variety of channels
Establishes strong, positive relationships with the University's multiple campuses, academic programs, and various departments to positively impact the institution's public image
Manages community and school partnerships as related to advertising opportunities
Produces regular reports to include creative projects produced and advertising schedules/placements
Represents Marketing on various University committees
Provides leadership to direct reports, includes setting goals and performance measures for each team member. Mentoring direct reports and developing them professionally
Works in tandem with the Director of Communications on university projects
Provides administrative oversight to projects and personnel Other Duties (10%) -
Performs other related duties as assigned
Travel to campuses or other agencies as needed Required Qualifications

Educational Requirements
Bachelor's degree in marketing, communications, public relations, media or a closely related field Other Required Qualifications
Excellent writing and editing skills, including the ability to successfully communicate complicated information both internally and externally
Ability to manage multiple projects simultaneously
Superior interpersonal skills
Willingness to work a flexible schedule in order to meet deadlines or attend events
Possession of or ability to readily obtain a valid driver's license issued by the State of Georgia for the type of vehicle or equipment operated. Required Experience
4 to 5 years of professional-level experience working in marketing
Experience in team management/mentoring/coaching Preferred Qualifications

Preferred Educational Qualifications
Master's degree in marketing, communications, public relations, media or a closely related field Preferred Experience
Project management experience
Experience working within higher education Knowledge, Skills, & Abilities

Knowledge of integrated marketing plans and campaigns
Knowledge of marketing best practices
Knowledge of new media landscape
Knowledge of layout/design and editing principles
Knowledge of supervisory principles and practices
Knowledge of budget development and management
Skill in operation of computers and job-related software programs
Skill in decision making and problem solving
Skill in interpersonal relations and in dealing with the public
Skill in oral and written communication for new media
Skill in project management
Skill in developing marketing objectives that support business goals and establishing strategies that drive objectives

The University System of Georgia is comprised of our 26 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at .

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at .

Middle Georgia State University is an equal employment, equal access, and equal educational opportunity. It is the policy of the Middle Georgia State University to recruit, hire, train, promote and educate persons without regard to race, color, national or ethnic origin, age, disability, gender, religion, sexual orientation, gender identity or veteran status as required by applicable state and federal laws (including Title VI, Title VII, Title IX, Sections 503, and 504, ADEA, ADA, E.O. 11246, and Rev. Proc. 75-50).

For questions or more detailed information regarding this policy, please contact the Middle Georgia State University Office of Human Resources at . Individuals requiring disability related accommodations for participation in any event or to obtain print materials in an alternative format, please contact Human Resources.

This is a full-time, 12-month, exempt (salaried) staff position and includes a comprehensive benefits package. Benefits include:

• Health insurance
• Dental
• Vision
• Flexible Spending Account (FSA)
• Health Savings Account (HSA)
• Life Insurance
• Sick Leave
• Vacation Leave
• Parental Leave
• Retirement
• Employee discounts
• Tuition reimbursement

Middle Georgia State University is committed to four core values in what we do and represent: CORE VALUES: Stewardship - Engagement - Adaptability - Learning

Employment offer is contingent upon completing a background investigation including a criminal background check demonstrating your employment eligibility with MGA, as determined by MGA in its sole discretion, confirmation of the credentials and employment history reflected in your application material and, if applicable, a satisfactory credit check.