Marketing & Guest Experience Mgr. Location Salt Lake City, UT (East Bench area) : The University Campus Store is seeking a Marketing and Guest Experience Manager to manage the organization's branding, creative direction, and marketing strategy; to maximize sales while optimizing the customer experience through in-store and online channels, while also managing a large team and multiple partner relationships. Under the direction of the Campus Store Director, this position is responsible for planning, organizing, and directing all aspects of the Campus Store's marketing. This includes coordinating all design, overseeing marketing assets, and managing the marketing budget for the Campus Store. This position also manages digital communications and content, including social media postings, presentations, signage, the E-Commerce website, and any print collateral aligning with the Store's marketing, event, and service initiatives. A major part of this position's outreach responsibility is maintaining and growing the Campus Store's partnership with a wide array of University departments. Our Marketing and Guest Experience Manager oversees a creative team consisting of full-time, part-time, and student employees. This position will work closely with Store leadership and the merchandise buying team to implement cohesive branding, signage, and visual assets throughout all sales departments and online. Our Marketing and Guest Experience Manager will ensure all touch points across the customer's journey, both physical and digital, are positive and efficient through innovative content and engaging outreach. The University of Utah is the state's public flagship institution and a top-tier research university. The University Campus Store is the retail arm of the University and is consistently ranked in the top 15 of institutionally run campus stores in the nation. We serve over 40,000 students, faculty, and staff along with millions of visitors each year. At the University Campus Store, we are dedicated to supporting the mission of the University, including its foundational values of Belonging, Campus Safety, Health and Well-Being, Sustainability, and Academic Freedom. We are dedicated to supporting these values and preparing students for lives of impact as leaders and citizens. We believe in the responsible stewardship of our intellectual, physical, and financial resources, ensuring the long‐term success and viability of the institution. We are looking for staff who can support this mission and provide a welcoming and engaging experience to the Campus Store and to University students, faculty, staff, and guests.
What does a successful candidate look like Management experience - You will provide clear and consistent direction and support to your direct reports, plan schedules, and delegate responsibilities to achieve maximum performance. Customer service skills - You will listen to customer feedback (internal and external), monitor service standards, and promptly address problems. Communication skills - You will communicate clearly, both verbally and in writing, to your colleagues and provide direction, support, and training as needed in your areas of expertise. Organizational skills - You will demonstrate excellent time management skills, work well in a fast-paced environment, multitask, and keep customer priorities, staff duties, and operational processes organized. Culture - Through mentoring and by example, you will cultivate a supportive and inclusive work environment where all staff, customers, and visitors have a sense of belonging in the Store. In the addition to salary, the University of Utah prides itself in our total benefit package, including but not limited to the following: 11 paid Holidays per year 14.2% employer contribution to retirement, where you pay nothing. Free UTA public transportation pass Basic Life Insurance provided up to $25,000. 50% tuition reduction for employee, spouse, after 6 - 12 months of employment and dependent children after 3 years of full-time employment Health coverage options that are both affordable and allow for access to care through the University of Utah health system. Paid parental leave (in addition to FMLA), if qualified Professional development opportunities Options for short-term and long-term disability insurance, supplemental life insurance, and HSA / FSA savings plans are available. Employee discounts on a variety of products and services including cell phones & plans, entertainment, health and fitness, restaurants, retail, and travel. Responsibilities - Manage a diverse creative team; focusing on design (including photography), social media engagement, SEO, promotional planning and partner relationships.
- Create marketing and promotional calendars for upcoming events and clearly communicate deadlines and project plans to the organization.
- Determine effectiveness of all marketing campaigns and activities ensuring proper development, tracking, and evaluation. Perform detailed quantitative analysis on marketing campaigns to judge effectiveness.
- Create targeted campaigns using various marketing platforms including targeted and segmented email, social media, radio, direct mail, billboards, and print ads. Oversee the development of written, digital, photographic, and video content.
- Working closely with the buying team and sales managers to develop and implement sales and marketing campaigns to grow revenue for all Campus Store business channels.
- Maintain and organize the digital library of marketing files for ease of access by the marketing team and Store management.
- Work in tandem with Auxiliary Services Marketing to strengthen communication to Campus partners, customers, and clients, while promoting the Campus Store's products, services, and purpose on campus.
- Develop a deep understanding for the customer and work with the Campus Store leaders and buying team to deliver a seamless shopping experience both online and in-store.
- Work with the E-Commerce Manager to develop, manage, and maximize our Pay-Per-Click, SEO, and affiliate marketing relationships.
- Develop mutually beneficial partnerships and programs with key campus partners (Utah Athletics, Alumni Association, faculty, and student leadership).
- Work in tandem with Store leadership to develop and oversee a CRM growth strategy to expand our penetration to certain markets.
- Oversee in-store signage, digital feeds, light boxes, and graphics to ensure uniformity and consistent branding throughout all locations.
- Plan and execute large and engaging in-store events to drive traffic into the retail locations, generate sales, and promote the Store as an engaging and exciting venue on Campus.
- Promote brand awareness and grow sales with high profile vendors like, Apple, Starbucks, and Under Armour while adhering to strict marketing guidelines.
- Create and report clear analytics to Senior Management for business planning purposes.
This is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job. Minimum Qualifications Bachelor's degree in a related area or equivalency (one year of education can be substituted for two years of related work experience). Four to six years of progressively more responsible management experience. Background knowledge of hiring department's area of specialization in order to analyze, plan and draw conclusions for recommendations to superiors. Demonstrated leadership skills in planning and directing employees and processes in order to effectively monitor and develop subordinates and to ensure the smooth operation of department. Master's degree in a related area may be preferred. Applicants must demonstrate the potential ability to perform the essential functions of the job as outlined in the position description. Preferences - At least 2-4 years leading the guest experience in marketing and/or branding for an organization of similar size.
- Able to think creatively and demonstrate a high value on accuracy through strong organizational skills while ensuring a high standard for quality and service.
- Hands-on experience in creative process, marketing, graphic design, and brand development.
- Experience with email marketing platforms, like MailChimp, and marketing automation and personalization.
- Understanding of CRM platforms, customer data segmentation, and web analytics.
- Highly proficient in MS-Office (Word, Excel, PowerPoint) Adobe Photoshop, InDesign, and Illustrator.
- Excellent oral and written communication skills
- Must display a high degree of professionalism and diplomacy.
- Bachelor's degree in marketing, business administration, or a related field.
- Previous retail or hospitality experience preferred.
Type Benefited Staff Special Instructions Summary Additional Information The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS' post-retirement rules and restrictions. Please contact Utah Retirement Systems at or or University Human Resource Management at if you have questions regarding the post-retirement rules. This position may require the successful completion of a criminal background check and/or drug screen. The University of Utah values candidates who have experience working in settings with students and patients from all backgrounds and possess a strong commitment to improving access to higher education and quality healthcare for historically underrepresented students and patients. All qualified individuals are strongly encouraged to apply. Veterans' preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities. The University of Utah is an Affirmative Action/Equal Opportunity employer and does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran's status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both. To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Affirmative Action (OEO/AA). More information, including the Director/Title IX Coordinator's office address, electronic mail address, and telephone number can be located at: Online reports may be submitted at oeo.utah.edu This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South. Posting Specific Questions
Required fields are indicated with an asterisk (*).
- * Do you have a related Bachelor's degree or equivalency? (2 years related work experience may be substituted for 1 year of education)
- * Do you have four or more years of progressively more responsible management experience?
Applicant Documents
Required Documents Optional Documents - Appropriate discharge document (such as a DD-214 - Member Copy 4) - Veteran Only - Call
- Addendum to the University of Utah - Veteran Only - Call after submission
Open Date 03/15/2024
Requisition Number PRN37991B
Job Title Manager, Marketing
Working Title Marketing & Guest Experience Mgr.
Job Grade F
FLSA Code Administrative
Patient Sensitive Job Code? No
Standard Hours per Week 40
Full Time or Part Time? Full Time
Shift Day
Work Schedule Summary M-F, 40 hours per week, some late nights, weekends and holidays.
VP Area President
Department 00435 - University Campus Store
Location Campus
City Salt Lake City, UT
Type of Recruitment External Posting
Pay Rate Range $68,000 - $75,000 DOE
Close Date 06/15/2024
Open Until Filled No
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