Marketing manager

Job Description

This role is categorized as hybrid . This means the successful candidate is expected to report to Warren - Cadillac Tower three times per week, at minimum.

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

As the Marketing Manager of Cadillac, EVs , you will lead the strategic vehicle lifecycle plan including developing and executing positioning, product launch, go-to-market plan, and initiatives to optimize sales. You will lead a cross functional, matrix team that delivers a comprehensive vehicle line plan that encompasses product, pricing/incentives, advertising, promotions, and retailer channel. This position reports to the Cadillac Marketing Director.

KEY RESPONSIBILITIES/ACCOUNTABILITIES:

Lead a small team of Assistant Marketing Managers to execute marketing strategies and plans, including developing a high performing team through selection, feedback and coaching, performance reviews, and skill development.

For each product:

• Identify consumer insights and competitive opportunities to guide development of market strategy/tactics
• Provide carline direction on creative work in terms of scope, key messages, and customer target; all within the context of Cadillac umbrella positioning, in an effort to drive first fast response for appropriate Cadillac demand spaces
• Collaborate cross-functionally to achieve high value behavior targets
• Lead the development of target market definition, positioning, and key messages
• Develop and lead consensus effort with all stakeholders
• Develop annual marketing plan and budget recommendation
• Lead the development of the monthly go-to-market plan recommendation as part of SMS process including sales forecast, production recommendation, and incentive requirements
• Collaborate cross-functionally to develop a compelling consumer messaging strategy that is aligned with appropriate media tactics
• Assume leadership role in developing content for dealer product training
• Collaborate with Sales Operations Team in dealer communications and soliciting feedback to ensure plans can be effectively executed at retail
• Collaborate with Product Manager to identify customer needs, develop initial model/content strategy, and identify product wins for communications
• Devise and implement life-cycle appropriate special editions, packaging adjustments, and promotions to attain business objectives
• Collaborate with Communications team to develop key messages for media and social media and actively participate in media events as a subject matter expert
• Engage with Order Fulfillment and Sales Operations in managing product distribution strategy and tactics
• Ensure accuracy and effective messaging in all consumer communications, dealer communications, press releases, dealer order guides
• Serve as SME of assigned products/segments to Cadillac organization. Provide guidance to develop a portfolio approach for marketing management. Develop customer targets, product content, pricing, media planning and incentives recommendations to maximize Cadillac VP and share in the assigned market.
  

REQUIREMENTS:

• Bachelor’s degree in related field required
• 7+ years’ experience in Product Marketing, Branding, or Centers of Expertise Marketing.
• Experience leading agency relationships.
• Experience managing teams directly or indirectly
• Demonstrated ability to own and effectively manage budgets
• Ability to offer a clear POV and a strong rationale to defend position
• Ability to communicate strategy and plans effectively
• Ability to write a compelling communications brief, drive clear direction and provide strategic & creative feedback to agency partners
• A self-starter with the ability to think strategically and develop creative solutions
• Proficiency in PowerPoint
• Excellent analytical, communication, presentation, co-ordination and project management skills
• Ability to multi-task across a number of diverse projects
• Regular travel, including some weekends. Ability to occasionally work irregular hours (20%)

Additional Job Description

SKILLS/ABILITIES:

• Ability to work effectively with others in a leadership capacity
• Ability to work well in a complex team environment and marshal resources (people, funding, material, support) to get things done; uses resources effectively and efficiently.
• Ability to effectively manage multiple assignments utilizing highly efficient time management skills
• Outstanding project management capability
• Ability to develop and communicate new and unique marketing ideas that will effectively drive consumers to action
• Ability to develop effective teams and bring the creative ideas of others to market.
• Manage the creative process, facilitate effective brainstorming, and has sound judgment regarding the value of various ideas.
• Proven ability to use complex data to form in-depth analytical insights
• Ability to identify issues/opportunities and develop solutions/recommendations
• Ability to make/recognize effective trade-off decisions and can negotiate skillfully in tough situations with both internal and external groups, can win concessions without damaging relationships.
• Highly developed presentation skills both in the development and delivery of presentation Ability to write clearly and succinctly in a variety of communication settings and styles; can get messages across that have the desired effect.
  

PREFERRED QUALIFICATIONS/REQUIREMENTS:

• Master’s degree in Business Administration preferred
• Marketing launch experience preferred
• Dealer contact experience preferred

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:

• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an indivi d ual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment, email us at or call us at . In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.