Copywriter / Content Strategist

at Ford Motor Company in Dover, Delaware, United States

In this position…

You will report to the Creative Director, Copy and work as part of a close-knit team of Designers, Producers, Marketing Partners, and others to ideate, deliver and execute on clean consistent copy that gets results. You will also focus on partnering with cross-Ford stakeholders to ensure copy is adopted across all touchpoints from product pages, dealer education materials, emails, social media, in app messaging, landing pages. You’re experienced working in direct responses & sales copywriting functions, and embrace in-market research & measurement as tools to further optimize Ford storytelling.

Our Marketing, Sales & Service organization advances Ford’s reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales, and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears, and voice of Ford.

What You’ll Do…

+ Ongoing development of new ideas, creative concepts and written solutions across print, digital, social and video disciplines

+ Work with internal sales and training teams to arm them with the right presentation tools and copy guidelines to clearly communicate our brand and product offerings

+ Ensure all writing adheres to brand tone of voice, and is appropriate for the intended audience

+ Work with creative directors, copywriters, producers and other team members to flesh out the creative development of ideas and tactical executions

+ Write video scripts, headlines, product descriptions, website content, social media content, editorial, etc. Write whatever is right for the brand

+ Edit and proof materials during all project phases

+ Be a respected creative partner and trusted teammate of your core creative team, internal partners and various agency teams

+ Deliver creative presentations for concepts and executions to internal and external audiences

+ Tell your friends you played a key role defining and influencing the future of electrified commercial transportation solutions

You’ll have…

+ Bachelor’s degree or professional equivalent

+ 5+ years of copywriting and/or content strategy/direction experience in a related agency or department: advertising, PR, digital, social media

+ Impressive writing chops, from brand expression to social to product driven work

+ Experience establishing, maintaining, and improving a tone of voice

+ Proficient in MS Word and MS PowerPoint

+ Must have a portfolio; share anything that conveys the way you think conceptually and approach writing assignments, even if it was never produced

Even better, you may have…

+ Must be self-motivated, smart-working, well-organized, and resilient to ever-changing timelines, requests, and deliverables

+ Ongoing drive to understand emerging techniques, trends and philosophies in technology, interaction, social media and storytelling through content

+ Ability to listen, internalize and deliver on creative direction from leadership; we want you to have your own opinion on creative decisions, but also know when it’s not a battle worth fighting

+ Strong written and verbal communication skills

+ Experience working in the automotive and/or technology industries (not mandatory)

+ Ability to prioritize work across engagements based on short and long-term needs

+ Bonus Skills: blogging, journalism, social community management, filmmaking, videography, video editing, podcasting, HTML , UX, etc.

You may not check every box, or your experience may look a little different from what we’ve outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all the above? No matter what you choose, we offer a work life that works for you, including:

+ Immediate medical, dental, and prescription drug coverage

+ Flexible family care, parental leave, new parent ramp-up programs, subsidized backup childcare, and more

+ Vehicle discount program for employees and family members, and management leases

+ Tuition assistance

+ Established and active employee resource groups

+ Paid time off for individual and team community service

+ A generous schedule of paid holidays, including the week between Christmas and New Year’s Day

+ Paid time off and the option to purchase additional vacation time.

For a detailed look at our benefits, click here:

New Hire Benefits ( HTHD )

This position is a salary grade 6-8.

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status, or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call .

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Requisition ID : 27904