Customer Marketing Planning Manager, Consumer Lending

at TD Bank in Wilmington, Delaware, United States

433380BR

Job Title:

Customer Marketing Planning Manager, Consumer Lending

Company Overview:

Our Values

At TD, we’re guided by our purpose to enrich the lives of our customers, communities and colleagues, and share a set of values that shape our culture and behaviors. In exchange for how our colleagues show up to help TD succeed, we are committed to delivering a colleague experience grounded in Impact, Growth and a Culture of Care. No matter where you work across TD, we empower you to make an impact at work and in your community, explore and grow your career, and be part of our caring and inclusive culture.

Making Your Well-being a Priority

A caring and supportive culture that promotes colleague well-being is core to who we are. At TD, we focus on total well-being with extensive programs to help colleagues assess, manage, and improve their well-being across four core pillars – physical, financial, social and mental/emotional. In addition, we champion a safe and inclusive work environment, so colleagues feel a sense of belonging and feel supported in their personal and professional growth. Through our focus on well-being, we know that we can help our colleagues thrive, contribute to our culture of care, and support better business outcomes, because when colleagues feel their best, they’re more likely to do their best.

Our Total Rewards Package

Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical and mental well-being goals. Total Rewards at TD includes base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO , Flex PTO , and Holiday PTO ), banking benefits and discounts, career development, and reward and recognition.

How We Work

At TD, we believe in-person connections fuel collaboration and collective creativity. Our workplace experience empowers colleagues to do great work side-by-side at TD locations, while offering flexibility to work remotely where it makes sense for the work and team. Our teams work in one of three workplace models: hybrid, onsite and primarily remote. Wherever our colleagues are working, they’ll always have access to the TD community to experience our culture of care.

Who We Are

TD is one of the world’s leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues. TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you’ve got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we’re here to support you towards your goals. As an organization, we keep growing – and so will you.

Auto req ID:

433380BR

Department Overview:

The Customer Marketing Planning Manager is a key contributor leading a product portfolio through the strategy development and execution of integrated marketing campaigns to deepen credit card customer engagement. This individual will be responsible for overseeing campaign development with cross-functional partners in an agile environment. This person will partner with acquisition and other customer marketing colleagues to deliver a seamless customer experience.

Country:

United States

Job Requirements:

+ Must be eligible for employment under regulatory standards applicable to the position.

Hours:

40

Job Details:

The Marketing Planning Manager is accountable for independently developing, implementing and leading cross-functional strategy planning to support moderately complex Marketing portfolios. This position will work closely with the line of business and members of the Marketing team to develop marketing strategies and plans; understands market and growth drivers as well as grows value propositions and proof points that further our competitive advantage, and translates business strategies into marketing plans.

+ Marketing advisor for a business, typically leading or contributing on projects of moderate scope and complexity

+ Highly seasoned professional role requiring substantial knowledge/expertise in a complex field and knowledge of broader related areas

+ Integrates knowledge of the enterprise sub-function’s or business line’s overarching strategy in developing solutions across multiple functions or operations

+ Interprets internal/external business challenges and the industry environment, recommends course of action and best practices to improve products, processes or services

+ Acts as a technical expert/lead integrating cross-function understanding within their own field of specialty; may manage team(s) of related specialists

+ Leads cross-functional teams or projects with significant resource requirements, risk and/or complexity

+ Independently manages end-to-end functional programs

+ Solves or may lead others to solve complex problems; leads efforts or partners with others to develop new solutions

+ Uses sophisticated analytical thought to exercise judgement and identify solutions

+ Impacts the achievement of sub-function or business line objectives within the area they are accountable for

+ Work is guided by policies and industry standards/methods

+ Communicates difficult concepts; converts information to compelling business context and advice; influences and gains alignment across increasingly senior stakeholders

+ Works autonomously as the lead and guides others within area of expertise

Inclusiveness:

Our Commitment to Diversity, Equity, and Inclusion

At TD, we’re committed to fostering an environment where all colleagues are encouraged to bring their authentic selves to work, experience equitable opportunities, and feel respected and supported. We’re dedicated to building an inclusive workforce that reflects the diversity of the customers and the communities in which we live and serve.

EOE /Minorities/Females/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity.

Accommodation

If you are a candidate with a disability and need accommodations to complete the application process, email the TD Bank US Workplace Accommodations Program at . Include your full name, best way to reach you, and the accommodation needed to assist you with the application process.

How We’re Helping Make an Impact in Communities

TD has a long-standing commitment to help drive progress towards a more inclusive and sustainable future. That’s why we launched the TD Ready Commitment in 2018, now a multi-year North American initiative. Under the TD Ready Commitment, we are targeting a total of $1 billion by 2030 in community giving across four key, interconnected drivers of change: Financial Security, Vibrant Planet, Connected Communities, and Better Health. It’s our goal to help support change, nurture progress, and contribute to making the world a better, more inclusive place for