Manager, Creative Services I

Overview HanesBrands (NYSE: HBI) makes everyday apparel that is known and loved by consumers around the world for comfort, quality and value. Among the company’s iconic brands are Hanes, the leading basic apparel brand in the United States; Champion, an innovator at the intersection of lifestyle and athletic apparel; Bonds, which is setting new standards for design and sustainability; Maidenform, America’s number one shapewear brand; and Bali, America’s number one bra brand. HBI employs 48,000 associates in 29 countries and has built a strong reputation for workplace quality and ethical business practices. The company, a longtime leader in sustainability, has set aggressive 2030 goals to improve the lives of people, protect the planet and produce sustainable products. HBI is building on its unmatched strengths to unlock its #FullPotential and deliver long-term growth that benefits all of its stakeholders. The Manager, Creative Services I will report to the Senior Manager, Creative Services and will be required to work in our headquarters in Winston-Salem, NC at least 3 days per week. This position will be responsible for managing the development and execution of branded consumer-facing creative to support the U.S. based Hanesbrands growth teams, brand marketing, ecommerce teams as well as other Hanesbrands licensee and international needs. Responsibilities

• Independently manages the creative development, production and execution of trade and consumer-facing efforts for the US-based Hanes brand categories while ensuring brand consistency across all consumer touchpoints. Efforts include website, email, digital assets, packaging, sell-in materials, account specific needs, retail presentations, social, etc.
• Utilizing the creative brief process, collaborates with Brand Team as well as other customers in the development and evaluation of creative and brief objectives to drive business goals.
• Manages the communication to outside agencies and/or internal creative teams, as appropriate. This responsibility also includes organizing, analyzing, identifying scope of project, obtaining estimates, post production (upload to digital asset management system), ensuring brand consistency across the multiple consumer/trade touchpoints and routing creative for appropriate Product, Brand and Legal approval.
• Assists with packaging and ecommerce photoshoots. Including pre and post photoshoot planning and logistics and post image selects and retouching. May require travel.
• Establish and manage budgets for creative projects. Identifies cost efficiencies and process improvements.
• Ensure brand consistency across all consumer touchpoints – logo, trademark usage, imagery, etc.
• Maintain Project Status Reports and conduct regular status meetings insure timelines are being met.
• Work directly with vendors/Packaging Engineering to organize, spec, approve and insure the production of high quality, cost efficient printed materials.
• Independently manage all visual assets used to drive the brand business. Includes model/photographer usage rights, maintaining digital asset archive, as well as management of all photography shoots, as needed.

Qualifications

• Minimum Education/ Experience: Bachelor's degree with 2+ years relevant work experience; 4+ years of equivalent work experience can be substituted for Bachelor's degree
• Preferred Education/ Experience: Master's degree with 1+ relevant work experience
• Requires extensive knowledge of photography, graphics, printing and other production processes.
• Must have experience working with ad agencies and have knowledge of their structure, functions and pricing frameworks.
• Experience establishing a budget for creative projects preferred.
• Proficient in PowerPoint, Excel, Microsoft Word, Photoshop and Adobe Acrobat.
• Subscribes to highest standards of business ethics.

Job Specific Competencies

• Ability to evaluate creative and ensure it is brand right
• Excellent communication skills – both verbal and written
• Self-starter with the ability to move fast in a fluid, high-performing environment
• Results-driven
• Keen attention to detail and deadlines
• Strong organizational skills, ability to multi task and juggle multiple assignments simultaneously
• Requires excellent project management and problem solving skills to accomplish goals and manage several key projects/initiatives simultaneously.
• Requires strong timeline management abilities in order to meet critical deadlines

Core Competencies

• Data Fluency
• Written/verbal communication and listening
• Strong interpersonal and relationship skills
• Teamwork and collaboration
• Results orientation
• Adaptability

Core Values Play to Win - We expect to win, working together to drive results. We push ourselves to simplify and innovate. When we fail, learn from it. We will break with the past when necessary to move forward. Act Like Owners - We take action. We build relationships across functions so we can see the company holistically and seek out opportunities for improvement. We’re willing to sacrifice in one area if that leads to our overall success. Do What’s Right - We behave ethically. We are transparent. We share information about the factors influencing our actions. Our behavior aligns with our values. Our products make the world a better place. Create Opportunity for All - With success comes opportunity. Everyone is respected and included. We provide opportunities for all associates to reach their Full Potential.