Senior Digital Marketing Manager

icon briefcase Job Type : Full Time

Number of Applicants

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000+

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Job Description - Senior Digital Marketing Manager

Who we are

Our award-winning Bariatric Practice is based on providing exemplary customer service, while assisting patients to achieve their weight loss goals. With the support of our employees and our team of skilled bariatric surgeons, we use innovative systems to successfully get our patients on the path to improved health. We serve patients in New York, New Jersey and Connecticut.

 

How you’ll serve our patients

Every day is an opportunity to grow and provide better outcomes at every level. Whether your interests lie as medical staff, administrative, facilities or marketing, every individual plays an important part in our success and the success of our patients. We are a fast-paced growing practice that is always looking for new talent and great employees to enhance our team.

You will serve patients daily in a multitude of ways:

 

What is in it for you

Free Medical Insurance, Dental & Vision Insurance, 401k & 4% Match, Employer Paid Life and AD&D insurance, Paid Time Off and Sick Time, 7 Holidays, Career Growth & Development 

The pay rate for this position is $23- $25 per hour. Compensation for this role coincides with experience. 

Compensation for this position starts at 115k and ranges ot 130k depending on experience. 

  • Strategic Leadership: Develop and implement a comprehensive digital marketing strategy focusing on paid social media to enhance brand visibility, lead generation, and revenue growth.
  • Advanced Analytics: Utilize advanced Salesforce analytics to oversee the development and execution of data-driven marketing strategies. Provide deep insights into market trends, consumer behavior, and campaign performance.
  • Budget Oversight: Manage a significant budget for digital campaigns across multiple platforms. Ensure strategic allocation of resources to maximize ROI and achieve financial objectives.
  • Cross-Functional Collaboration: Lead cross-departmental initiatives to ensure the integration of digital strategies with overall marketing and business goals. Serve as the key liaison between marketing and agency resources, operations, call center, and IT.
  • Innovation and Trends: Champion the adoption of emerging technologies and digital marketing trends. Evaluate and introduce cutting-edge tools and platforms to keep the company at the forefront of digital marketing.
  • Reporting and Stakeholder Communication: Develop comprehensive reports and presentations for senior stakeholders, providing clear and actionable insights for decision-making.
  • Bachelor’s degree in Marketing, Business, or related field; Master’s preferred.
  • 5+ years of experience in digital marketing with a significant focus on paid social media campaigns and analytics.
  • Proven expertise in using Salesforce to drive marketing strategy and measure performance.
  • Demonstrated leadership experience with the ability to manage projects with a self-sufficient manner.
  • Strong budget management skills with a proven track record of managing large-scale marketing investments.
  • Exceptional analytical, organizational, and communication skills.

Preferred Qualifications:

  • Salesforce Marketing Cloud certification.
  • Extensive experience with multi-channel marketing campaigns and digital marketing innovations.
  • Strategic thinker with a proven ability to influence corporate strategies.
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